# Dolomite Celebrates 130th Anniversary with ICONICA Footwear Launch The heritage mountaineering brand unveils its new collection at an exclusive Milan event. - **Source:** [Hypebeast](https://hypebeast.com) - **Published:** 2026-11-12 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/771ace1f-e952-45e5-a8c7-1cec92c727f9 ## Heritage Meets Modern Design Dolomite celebrated its 130th anniversary by launching the ICONICA footwear collection at Antonia Milano. This technical range bridges the gap between the brand's alpine mountaineering roots and contemporary urban fashion. The collection features low-cut, high-top, and women's silhouettes, all designed to reflect the brand's long-standing DNA while adapting to modern global settings. ## Material and Craftsmanship Focus The ICONICA collection utilizes premium wax suede leather sourced directly from Tuscany. Enrico Pizzolato, head of creative and innovation, emphasized that the design avoids overcomplication to highlight material quality. Each pair features Vibram soles, continuing a 70-year partnership, and is manufactured in Italy, just ten kilometers from the company's main headquarters. ## Design Elements and Aesthetics The footwear incorporates visible stitching, contrasting panels, and metal hardware to emphasize a forward-thinking approach. The wax suede is specifically crafted to develop scratches over time, adding character through wear. Available in Bone White, Goat Beige, and Mustard Yellow, the shoes balance historical design cues with updated, modern color palettes and finishes. ## Exclusive Launch Event Details The launch event took place at Antonia Milano, situated in the Portrait Milano courtyard among luxury boutiques. Futuristic steel shelving displayed the collection, allowing guests to handle the products directly. The evening featured music by DJ Lemme and a tailored cocktail menu, including the Arctic Blush, which reinterpreted the brand's outdoor spirit. ## Strategic Brand Positioning Cristina Bonora, head of marketing, noted that the collection captures the brand's evolution while remaining connected to its Italian roots. By partnering with Antonia, a retailer known for quality and creative exploration, Dolomite reinforces its commitment to craftsmanship. This launch serves as a cornerstone for the brand's 130th-anniversary celebrations throughout the year. ## Archive-Driven Creative Process The design inspiration for ICONICA stems directly from the company's extensive archives in Montebelluna, the heart of the Italian sports system district. By looking closely at historical mountain boots and technical gear, the creative team successfully translated traditional functional elements into a refined, contemporary aesthetic suitable for both alpine and city environments. ## Market Availability and Access Following the exclusive event in Milan, the ICONICA collection is now available for purchase globally. Customers can access the new range through the official Dolomite website or visit select retail partners, including Antonia Milano. This distribution strategy ensures the brand maintains its premium positioning while reaching a wider audience of fashion-conscious consumers. ## Future Outlook for Dolomite As Dolomite marks 130 years, the ICONICA line signals a shift toward blending technical performance with luxury lifestyle appeal. By maintaining local production and long-term supplier partnerships, the brand preserves its authenticity. Future collections will likely continue this trajectory, balancing the demands of modern fashion with the brand's deep-seated mountaineering heritage. ## Sources covering this story - https://hypebeast.com/2026/11/dolomite-iconica-antonia-milan-launch-event-recap — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._