# Elon Musk's xAI suspected of trolling OpenAI's 'Dots' launch Domain redirect fuels speculation of a calculated prank by Musk's AI venture - **Source:** [TechCrunch](https://techcrunch.com) - **Published:** 2026-09-29 - **Original article:** - **On Brifing:** https://brifing.si/s/775bf602-ce2a-442d-bece-2ade05f67d96 ## OpenAI's bubbly new AI agent OpenAI launched 'Dots', an always-on AI agent with a colorful, blobby avatar. The product introduction came with typical Silicon Valley fanfare, though the cheerful presentation may have masked underlying industry tensions. This launch represents OpenAI's continued push into consumer-facing AI applications. ## The curious case of dot.com Observers quickly noticed that the domain 'dot.com' redirects to xAI's Grok chatbot download page. Whois records show xAI acquired this domain in July 2023, before OpenAI's product naming was public. The timing suggests either remarkable coincidence or inside knowledge of OpenAI's plans. ## Alternative explanations considered While some speculate xAI bought 'dot.com' as a typo catch for 'bot.com', the company doesn't own other obvious typo domains. The absence of similar defensive registrations weakens this practical explanation, leaving room for more mischievous interpretations of the domain acquisition. ## Internet sleuths spot the prank X user @birdabo, self-described as 'chief shitposting officer @SpaceXAI', first highlighted the domain redirect in a viral post. The discovery fueled widespread speculation about intentional trolling, given Musk's history with OpenAI and his penchant for public provocations. ## Missed opportunity for maximum trolling The more directly relevant 'dots.com' domain remains owned by a defunct company, unused by either AI firm. Had xAI acquired this as well, it would have strengthened the case for deliberate interference with OpenAI's product branding strategy. ## History of Musk-OpenAI tensions Musk co-founded OpenAI in 2015 but left in 2018 over strategic disagreements. His subsequent launch of xAI and lawsuit against OpenAI (later dropped) demonstrate ongoing competitive friction. This domain incident represents the latest chapter in their public rivalry. ## Tech industry's reaction The incident has generated significant online discussion about competitive practices in AI. While some view it as harmless fun, others question whether such moves cross professional boundaries in the increasingly competitive AI development space. ## Broader implications for AI branding This episode highlights how domain strategy remains crucial even for cutting-edge tech firms. As AI products become more consumer-facing, branding and discoverability battles may increasingly play out through such digital real estate maneuvers. ## Sources covering this story - https://techcrunch.com/2026/09/29/the-internet-is-convinced-elon-musks-xai-trolled-openais-dots-launch/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._