Brifing

2025 Ad Hoc Reviewers List Updated

Marketing Science journal adds new names to its reviewer panel.

Marketing Science1 min

1Quality Steps in Academic Publishing

Marketing Science journal aims to enhance publication quality by updating its 2025 ad hoc reviewer list. Reviewers play a critical role in evaluating the scientific rigor of articles. This update particularly includes experts well-versed in recent developments in marketing science.

2Journal's Operational Structure

According to the announcement in Volume 45, Issue 4, reviewer selection processes are meticulously conducted. The journal selects experts who can evaluate both theoretical and applied studies, maintaining a balance between industry and academia. Contributions from these new reviewers will be visible in the July-August 2026 issue.

3Importance of Peer Review System

Ad hoc reviewers are fundamental to quality control in academic publications. In prestigious journals like Marketing Science, this system guarantees the reliability of published research. Reviewers also provide constructive feedback to researchers, contributing to the field's advancement.

4Bridging Industry and Academia

The updated reviewer list includes names that bridge academic knowledge with industrial applications. This enhances the applicability of marketing science findings to real-world business problems. Experts in digital marketing are notably included in the list.

5Globally Inclusive Evaluation

The journal's reviewer panel is formed with geographical diversity in mind. Participation of experts from different countries and cultures ensures articles are evaluated from a global perspective. This approach further strengthens Marketing Science's international influence.

6Future of Academic Standards

This update to the peer review system will contribute to raising academic standards in marketing science. The selection of qualified reviewers will directly impact the quality of future publications. Marketing Science reinforces its leadership position in the field with this move.

Original article: Marketing Science — 2025 Ad Hoc Reviewers Listesi Güncellendi