# Framework Passes Rising Memory Costs to Customers with Creative Solution The modular laptop maker implements configuration changes to manage supplier cost surges. - **Source:** [CNET](https://brifing.si/source/ce507de7-7f24-4ff4-ab6d-7635abcc095a) - **Published:** 1970-01-01 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/7a44ab60-70f7-485c-b316-11f4a90ea14d ## Memory Price Shock Framework's LPCAMM2 memory modules have nearly doubled in price, with 32GB jumping from $439 to $800 and 64GB from $849 to $1,600. CEO Nirav Patel stated these increases far exceeded projections and threatened the company's financial stability. ## Creative Cost Management Instead of outright price hikes, Framework is modifying preorder configurations. Customers who ordered 64GB systems will receive 32GB modules at the original 32GB price point, maintaining affordability while addressing supply constraints. ## Flexible Cancellation Policy The company offers full refunds for customers unsatisfied with configuration changes. This customer-centric approach balances financial realities with brand loyalty in a volatile market. ## Industry-Wide Component Crisis The memory crunch stems from AI data center demand straining semiconductor fabs. This 'RAMageddon' affects consumer electronics globally, causing shortages in laptops, smartphones, and gaming consoles as production shifts toward more profitable segments. ## Modular Design Advantage Framework's upgradable laptops provide future-proofing against current shortages. Users can initially accept lower-capacity modules with the option to upgrade later when prices stabilize - a unique value proposition in today's market. ## Small Company Challenges Framework's transparent response highlights how supply chain crises disproportionately impact innovators. While large manufacturers quietly adjust specs, smaller players must develop visible, creative solutions to maintain customer trust during disruptions. ## Sources covering this story - https://www.cnet.com/tech/computing/framework-rising-laptop-prices-preorder-configuration-ram-memory/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._