Hendrikx Launches Heritage-Inspired Italian Golf Apparel Collection
New label merges 1940s golf aesthetics with premium Italian craftsmanship and natural fibers.
1Debut Collection Launch
European golf apparel label Hendrikx officially entered the market in 2025 with its inaugural collection. Founded by Jan Hendrikx and his partner Karolina, the brand seeks to blend 1940s golfing heritage with contemporary fashion. The launch focuses on two core silhouettes, aiming to provide versatile garments suitable for both the course and daily life.
2Italian Manufacturing Standards
The brand emphasizes complete production transparency by manufacturing all items in family-run Italian workshops. This commitment extends to every detail, including the localized sourcing of labels and hangtags. By keeping the entire supply chain within Italy, the founders ensure that the craftsmanship meets their specific standards for quality and authentic European production methods.
3Merino Wool Half-Zip
The collection features a half-zip sweater crafted from 19.5-micron extra-fine merino wool. This garment includes a custom eco-leather zip puller and features the label's submark embroidered on the left hip. Designed for durability and comfort, the piece is fully machine washable, reflecting a balance between luxury materials and the practical needs of golfers.
4Cotton Piqué Polo Details
The short-sleeve polo is constructed from 178 gsm Italian cotton piqué, utilizing extra-long staple Giza cotton for the collars and cuffs. Notable details include custom six-hole corozo buttons, which are hand-sewn with thread forming a sideways H. Like the sweater, this polo is made from 100% natural fibers and is fully machine washable.
5Heritage and Design Ethos
Drawing inspiration from a family history in golf dating back to the 1940s, the brand prioritizes timeless design over fleeting trends. The aesthetic is captured in a campaign shot at the historic Château d’Augerville, south of Paris. This setting highlights the brand's focus on warmth, openness, and high-end construction for the modern athlete.
6Pricing and Availability
The debut pieces are currently available in two distinct colorways to provide variety for consumers. Prices for the collection range from €260 to €390 EUR, positioning the brand within the premium segment of the golf apparel market. The items are marketed as high-quality investments that prioritize natural fibers over synthetic performance fabrics.
7Textile Sourcing Strategy
The development process involved months of extensive textile sourcing and sampling to identify the right natural materials. By selecting extra-fine merino wool and ELS Giza cotton, the founders aimed to create garments that offer superior texture and longevity. This rigorous selection process underscores the brand's focus on material integrity and sustainable, premium production.
8Market Positioning Analysis
Hendrikx enters a competitive landscape by targeting golfers who value fashion-first design and artisanal manufacturing. By avoiding synthetic materials, the brand differentiates itself from traditional performance-wear companies. Its success will likely depend on how effectively it bridges the gap between technical golf requirements and the aesthetic demands of high-end lifestyle apparel.
Original article: Hypebeast — Hendrikx Launches Heritage-Inspired Italian Golf Apparel Collection