# Apple Achieves Record iPhone Revenue Without Standard Model Launch Pro-only lineup drives 17 percent revenue growth despite supply chain and memory cost pressures. - **Source:** [The Verge](https://www.theverge.com) - **Published:** 2026-11-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/7c741f4b-5e6e-48a4-a844-caee23c74f50 ## Record Revenue Performance Apple reported a record-breaking fourth quarter with $57.58 billion in iPhone revenue, marking a 17 percent increase compared to the previous year. This growth occurred despite the absence of a standard iPhone model during the September refresh, highlighting the financial impact of focusing exclusively on the premium Pro and Pro Max lineup. ## Strategic Pricing Adjustments The company implemented price increases across its older device models to offset rising memory costs and supply chain constraints. CEO John Ternus noted that while memory expenses were higher than in the June quarter, these costs were partially mitigated by inventory management and lower pricing on various non-memory components within the hardware. ## iPhone Duo Market Entry Apple introduced its first folding device, the iPhone Duo, during the recent product cycle. However, preorder sales for this specific model were not included in the latest earnings report. Availability remains limited, with some estimated shipment dates extending into 2027, reflecting ongoing challenges in scaling production for this new form factor. ## Broad Revenue Growth Total company revenue rose 12 percent to reach $114.5 billion for the quarter. The Mac business experienced significant momentum with a 24 percent growth, totaling $10.79 billion. Meanwhile, the services division, encompassing App Store commissions and subscription platforms like Apple TV and Apple Music, expanded its contribution to $31.57 billion in sales. ## iPad Segment Decline While most hardware segments showed growth, iPad revenue experienced a 10 percent year-over-year decline, totaling $6.23 billion. This contraction contrasts with the strong performance of the Mac and iPhone divisions, suggesting shifting consumer demand or product cycle timing differences within the tablet market during this specific fiscal quarter for the company. ## Smart Home Expansion Apple is aggressively entering the smart home sector through a new display and a series of security devices. These products, including doorbells, cameras, and locks, were developed in collaboration with LG and Schneider Electric. This move represents a strategic diversification of the company's hardware ecosystem beyond its traditional mobile and computing devices. ## MacBook Pro Evolution In a departure from long-standing design principles, Apple recently unveiled a MacBook Pro featuring a touchscreen interface. This development marks a significant shift for the company, as executives had previously resisted integrating touch capabilities into their professional laptop line. The move signals a potential change in Apple's approach to professional computing ergonomics. ## Financial Resilience Analysis Apple's ability to drive record revenue through a Pro-only strategy demonstrates strong brand loyalty and pricing power. By balancing premium hardware sales with a growing services division, the company successfully navigated supply chain volatility. Future performance will likely depend on scaling the iPhone Duo and maintaining momentum in the smart home market. ## Sources covering this story - https://www.theverge.com/tech/1024748/apple-q4-2026-iphone-sales-earnings — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._