# How AI is Transforming the Art of Professional Negotiation Expert Giuseppe Conti explains how artificial intelligence augments human deal-making capabilities today. - **Source:** [La Repubblica](https://www.repubblica.it) - **Published:** 2026-11-07 - **Topic:** [careers](https://brifing.si/c/careers) - **Original article:** - **On Brifing:** https://brifing.si/s/7c9f2f98-3e76-4975-af9f-68331c9e8454 ## Human Expertise Meets Algorithms Giuseppe Conti, recognized by Global Gurus as the world's leading negotiation expert, argues that while AI is reshaping the field, it remains a tool for human augmentation. Based in Lausanne, Conti teaches at top business schools and emphasizes that machines currently lack the relational depth required for high-stakes, complex human-centric negotiations. ## Automating Small-Scale Procurement AI agents are already successfully handling low-level, repetitive procurement tasks for large corporations. By automatically emailing logistics providers or suppliers for routine services, algorithms secure modest savings of approximately 3%. This automation allows human staff to focus on strategic priorities rather than managing minor contracts like florist or transport agreements. ## Limitations in High-Stakes Deals Autonomous AI negotiations often fail when applied to significant, high-value corporate contracts. These scenarios require human relationship management, trust-building, and the ability to handle urgent, unforeseen problems. Algorithms currently struggle to assess the reliability of partners or sense the nuances of human behavior, which are critical for long-term business success. ## Data Synthesis as a Weapon The true power of AI lies in preparing human negotiators by processing vast amounts of information in minutes. By analyzing past contracts, performance indicators, and digital footprints like LinkedIn profiles, AI provides a competitive edge. It enables negotiators to challenge unreasonable price hikes by uncovering contradictory public statements made by suppliers. ## Quantifiable Performance Improvements Research indicates that using AI during negotiations improves results by an average of 42% compared to non-AI methods. When both parties utilize AI, the total value created can increase by up to 82%. These tools are trained on proven negotiation techniques, ensuring that human users benefit from structured, data-driven strategic guidance. ## Strategic Advice for Leaders Conti suggests that effective negotiation requires focusing on the interests of the other side rather than just one's own objectives. He advises that leaders should ensure all parties involved can claim a victory. This collaborative approach is now being hard-coded into AI agents to help users achieve more sustainable, mutually beneficial agreements. ## Personal Career Applications Individuals can leverage AI to prepare for personal negotiations, such as requesting a salary increase. AI can analyze market data to determine if current compensation aligns with specific skills. However, success still depends on the existing human relationship with superiors, as data alone cannot overcome a lack of professional rapport or trust. ## The Future of Machine Negotiation While algorithms currently excel at technical parameters and rapid information processing, they may eventually challenge humans for top negotiation honors. As AI evolves, its ability to generate creative solutions will likely surpass human capacity. Nevertheless, the fundamental human need for trust remains the primary barrier to full machine autonomy in negotiations. ## Sources covering this story - https://www.repubblica.it/en/europe/news/2026/11/07/news/giuseppe_conti_worlds_best_negotiator_ai_deals-425705486/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._