Liquid I.V. and Samsung swing into 'Spider-Man' to spotlight new products
Ad campaigns for the new superhero movie are generating major buzz.
1Major Film Collaboration
Liquid I.V. and Samsung have launched major ad campaigns for 'Spider-Man: Brand New Day.' Both brands aim to leverage the film's popularity to highlight their products. Liquid I.V. is the film's official functional hydration partner.
2Power of Characters
The campaigns feature the film's beloved character Ned Leeds and Spider-Man. Ned promotes Liquid I.V.'s benefits, while Spider-Man uses Samsung's foldable phone. These characters help the brands connect with their target audience.
3Special Products
Liquid I.V. has released film-themed Hydration Multiplier Arctic Raspberry and Sugar-Free Raspberry Lemonade. Samsung is showcasing its new foldable Galaxy phone. Both brands aim to attract consumers with exclusive, film-aligned products.
4Creative Ads
Samsung's ad was directed by Marvel alum Kasra Farahani, set in Peter Parker's home with film footage. Liquid I.V.'s ad offers a humorous, action-packed story set in New York.
5High Expectations
The film releases on July 31, with a projected $180-190M U.S. opening, making it one of summer 2026's biggest hits. Brands aim to tap into this anticipation to reach a wide audience.
6Brand Integration
These campaigns showcase the power of integrating brands with pop culture. Liquid I.V. and Samsung successfully tie their products to the film naturally, setting an inspiring example for other brands.