Ford switches from Google to Apple Maps for its next-gen EVs
The $30,000 electric pickup launching in 2027 will feature Apple Maps integration.
1Ford's new partnership with Apple
Ford will replace Google Maps with Apple Maps in its new electric pickup set to launch in 2027. This decision marks a significant shift from its partnership with Google since 2021. Using Apple's MapKit for Automotive SDK, the navigation system will integrate seamlessly with Ford's own vehicle software design.
2EV-specific features
The Apple Maps integration will offer specialized routing for electric vehicle drivers, accounting for charging station locations, estimated range, and battery preconditioning. The battery preconditioning feature will significantly reduce fast-charging times, saving drivers valuable time during their journeys.
3Apple data for BlueCruise
Ford will utilize Apple's road-level data to enhance its BlueCruise hands-free driving system. This data will improve the system's understanding of highway interchanges, merges, and exits, resulting in a smoother and safer driving experience for users.
4Cost target and production
Ford's $30,000 electric pickup will be manufactured at the Louisville Assembly Plant in Kentucky. The vehicle will use LFP batteries and megacasting technology to meet this affordable price target, part of Ford's strategy to appeal to a broader audience in the EV market.
5Switching from Google to Apple
Ford's shift from Google to Apple highlights the ongoing competition in the automotive software market. While Google's Android Automotive platform has been gaining traction, Ford's choice of Apple for its flagship EV platform demonstrates the diversity in automakers' software strategies.
6What changes for drivers?
Ford drivers will benefit from features like natural language search, real-time traffic and incident data with the Apple Maps integration. CarPlay support will continue, but it's unclear if existing Android Automotive models will switch to Apple Maps. This move underscores Ford's tech-forward approach.