# Companies Are Getting Smarter About AI Spending Jamie Dimon emphasizes the importance of rational decision-making in AI investments. - **Source:** [Business Insider](https://www.businessinsider.com) - **Published:** 2026-07-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/7e12f12e-05ba-4927-92ee-dee7923b5126 ## Rational Approach to AI Spending Jamie Dimon notes that companies are becoming smarter and more rational about AI spending. With rising costs of tokens and data centers, firms are considering the return on investment. ## JPMorgan's AI Strategy JPMorgan CEO Jamie Dimon says the bank evaluates the added value of AI and constantly negotiates with suppliers. This approach aims to keep costs under control. ## Critique of Tokenmaxxing Palantir CEO Alex Karp criticizes tokenmaxxing, stating that companies are spending money on tokens that add no value. This leads to waste in AI expenditures. ## Modelmaxxing Approach Modelmaxxing suggests that companies be more frugal in AI spending and avoid using the most expensive model for every task. This approach reduces costs. ## Data and IP Protection Jamie Dimon emphasizes that JPMorgan takes all necessary measures to protect its data and intellectual property. This is a critical step for customer security. ## The Future of AI Spending The rise in AI spending is forcing companies to make smarter and more rational decisions. This trend could lead to more efficient AI investments in the future. ## Sources covering this story - https://www.businessinsider.com/jamie-dimon-companies-shoul-use-ai-like-any-other-resource-2026-7 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._