How a Toy Giraffe Helped the Western Bulldogs Reach AFLW Finals
A unique team bonding mascot has transformed the Bulldogs' culture and on-field performance.
1Cultural Turnaround Strategy
The Western Bulldogs have successfully returned to the AFLW finals series after a challenging period. Following a last-place finish in 2023, the club underwent a comprehensive program review and appointed Tamara Hyett as head coach. This strategic shift prioritized team connection, resulting in eight wins from twelve games during the 2026 season.
2The Mascot Mechanism
A toy giraffe named Sawya serves as the team's unique mascot to foster interpersonal bonding. Each week, players rotate possession of the toy, documenting their activities in videos presented to the group every Monday. This ritual provides players with deeper insights into their teammates' lives, hobbies, and personalities beyond the professional football environment.
3Uncovering Hidden Talents
The mascot initiative has revealed surprising creative skills among the playing group. Elaine Grigg noted that teammate Sarah Hartwig displays significant talent in sewing and baking, skills previously unknown to the squad. These personal revelations strengthen the emotional fabric of the team, proving that off-field understanding directly influences their collective on-field synergy.
4Pre-Game Rituals
Beyond the giraffe mascot, the Bulldogs have adopted a pre-game dance ritual to build camaraderie. Initiated by Ellie Blackburn during an off-season pool party, the tradition involves a rotating leader each week. This practice allows the players to release tension and maintain a positive, connected atmosphere immediately before high-stakes competitive matches.
5Balancing Fun and Focus
The Bulldogs emphasize a distinct balance between professional intensity and personal enjoyment. While the team maintains strict focus during training and match play, the inclusion of fun activities prevents burnout. Grigg highlights that this dual approach is essential for maintaining morale throughout the demanding AFLW season, keeping the group mentally refreshed.
6Performance Milestones
The team's improved connection has translated into tangible competitive results, including a notable 26-point victory over the Gold Coast Suns. Another highlight was Emma McDonald’s fourth-quarter performance against Sydney in round four, which handed the Swans their first loss of the season. These moments underscore the squad's newfound resilience and competitive spirit.
7Historical Context
The club's journey to the 2026 finals marks a significant recovery from previous seasons. After finishing 12th in both 2024 and 2025, the team's seventh-place finish this year represents their first finals appearance since 2022. This steady climb reflects the effectiveness of the program changes implemented following the 2023 season's disappointing conclusion.
8Upcoming Elimination Final
The Bulldogs are now preparing for an elimination final against the Sydney Swans at Henson Park this Sunday. The team hopes to replicate the chemistry and high-energy performance that defined their regular season success. This match serves as the ultimate test for the cultural foundations built by Grigg and her teammates.