# Apple TV brings MLS excitement post-World Cup MLS matches now available on Apple TV at no extra cost - **Source:** [Cult of Mac](https://brifing.si/source/7e2968d9-bc24-4286-8f9e-146807f06336) - **Published:** 2026-07-15 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/7f959abc-3fa9-4de4-8550-ecde2a49b946 ## World Cup effect Growing soccer interest in the U.S. gains momentum with the 2026 World Cup coming to North America. Apple's acquisition of MLS rights emerges as a strategic move to sustain this enthusiasm. ## Apple's sports strategy Including MLS matches in Apple TV+ subscriptions demonstrates the company's ambitions in sports broadcasting. This move also aims to expand the platform's international subscriber base. ## Star players return 45 MLS players who represented their countries in the World Cup are returning to league matches. These stars, including Lionel Messi, will significantly boost the league's viewership. ## Comprehensive coverage Apple TV subscribers get access to matches, analysis shows, exclusive content, and offseason tournaments. This comprehensive package showcases the platform's sports broadcasting capabilities. ## Tech meets sports Apple's broadcast of the first pro sports event shot entirely on iPhones demonstrates how technology is transforming sports. This innovative approach is changing viewer experiences. ## Soccer's digital future Apple's MLS investment exemplifies how digital platforms are transforming traditional sports broadcasting. This move represents a critical step in reaching younger audiences. ## Sources covering this story - https://www.cultofmac.com/news/major-league-soccer-returns-to-apple-tv-after-world-cup-2026 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._