# Beyond Scale and Hardware in Solar and BESS Markets Manufacturers must pivot from hardware-focused strategies toward integrated energy solutions to maintain profitability. - **Source:** [pv magazine](https://www.pv-magazine.com) - **Published:** 2026-11-07 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/81a9a579-2c2f-4bd1-8595-6d9f8c395065 ## Converging Strategic Challenges Solar and Battery Energy Storage System (BESS) sectors face shifting competitive landscapes. While manufacturing scale was previously the primary driver of success, hardware commoditization is now eroding profit margins. Companies must identify new value pools beyond equipment production to remain viable as the window for strategic repositioning narrows significantly for global manufacturers. ## Solar Oversupply Crisis Solar capacity surged from 220 GW in 2015 to 2.7 TW by 2026, creating a severe oversupply cycle. Global module capacity now exceeds annual demand by nearly double. Consequently, Tier-1 manufacturers saw utilization rates drop from 75% in 2023 to 60% in 2026, forcing companies to prioritize margin preservation over market share. ## BESS Growth Phase BESS capacity grew over 200-fold since 2015, reaching 470 GW by 2026. Unlike solar, this sector is still in a strong growth phase, fueled by grid reliability needs and AI data center demand. However, rapid capacity expansion, particularly in China, suggests that BESS may soon face the same intense price competition as solar. ## Market Fragmentation Dynamics BESS remains more fragmented than solar, with Tier-1 companies holding 42% of shipments compared to 58% in solar. This fragmentation persists because BESS suppliers can still differentiate through software, safety features, and system integration. As hardware becomes standardized, the ability to offer unique, integrated technology remains a critical competitive advantage for manufacturers. ## Geographic and Brand Diversification Solar firms are moving beyond scale-first strategies by expanding into emerging markets and protected regions like the United States and India. Rebranding efforts, such as JA Solar becoming JA, signal a shift toward integrated energy solutions. These companies are attempting to transition from pure hardware manufacturers into broader energy technology platforms. ## Value Shift in Storage Value in the BESS market is migrating toward software, cybersecurity, and energy management systems. Battery cell manufacturers are moving downstream into complete system solutions to control costs and supply chains. Conversely, system integrators struggle with the high capital barriers of cell manufacturing, leaving them exposed to third-party battery price volatility and risks. ## Emerging Demand Drivers AI data centers represent a major growth opportunity for BESS providers due to requirements for power quality and reliability. Companies like Fluence Energy and CATL are already securing supply agreements and infrastructure investments with hyperscalers. Aligning manufacturing output with these high-growth, specialized demand sectors is becoming a core component of modern strategy. ## Future Leadership Requirements Future industry leaders will likely function as energy technology platforms rather than traditional equipment manufacturers. Success depends on the ability to combine competitive hardware with sophisticated software and integrated services. The ultimate test for these firms will be expanding their service portfolios without sacrificing the profitability levels required for long-term sustainability. ## Sources covering this story - https://www.pv-magazine.com/2026/11/07/beyond-scale-and-hardware/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._