# Apple's Incoming CEO Ternus Meets with Pokemon CEO Pikachu explores Apple Park with the future CEO. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-08-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/82602e2b-77fa-4342-ab53-065fa7bc9304 ## Pokemon Team Visits Apple Park The Pokemon company team visited Apple Park on their way to the Pokemon World Championship starting August 28 in San Francisco. During this visit, Pikachu, the mascot of Pokemon, had the chance to meet Apple's incoming CEO John Ternus. Apple CEO Tim Cook's social media post showed Pikachu wandering around Apple Park. Pokemon CEO Tsunekazu Ishihara also accompanied this special meeting. ## Tim Cook's Celebrity Friends Apple CEO Tim Cook is known for his close friendships with celebrities like Bono. But this time, the electric mouse Pikachu was Cook's guest. Cook's social media post showed Pikachu freely roaming Apple Park. These kinds of meetings, which have become a tradition, strengthen Apple's ties with popular culture. Incoming CEO John Ternus seems to be continuing this tradition. ## John Ternus's First CEO Appearance Apple's incoming CEO John Ternus met with Pokemon CEO Tsunekazu Ishihara before taking office. This meeting became one of Ternus's first public appearances as CEO-designate. Ternus was appointed to this position after many years in Apple's hardware team. The meeting before the Pokemon World Championship sparked speculation about possible collaborations between the two companies. ## Preparations for Pokemon World Championship The Pokemon company continues preparations for the World Championship starting August 28 in San Francisco. Visiting Apple Park before the championship, the team stands at the intersection of technology and entertainment worlds. Pokemon CEO Ishihara's meeting with Apple executives provides new clues about relations between the two giant corporations. Potential collaboration in AR technologies particularly stands out. ## Pikachu's Adventure at Apple Park Images of Pikachu roaming Apple Park gained significant attention on social media. Pikachu freely exploring Apple's iconic campus became a surprise moment for both employees and fans. Photos shared by Tim Cook received thousands of likes on Apple's official Twitter account quickly. Such events are considered as moves that strengthen Apple's brand image. ## Technology and Entertainment Industry Meeting The meeting between Apple and Pokemon company executives signals closer ties between the two industries. Both companies have investments in augmented reality technologies especially. After the success of Pokemon GO, Apple's AR initiatives gained more importance. This meeting could herald possible future technology collaborations. ## Apple During CEO Transition As Tim Cook prepares to hand over CEO duties to John Ternus, Apple continues its usual business. However, such events signal that the company's culture and brand values will continue with the new leader. Ternus's experience in hardware suggests no radical changes in Apple's product strategy. Relationships with global brands like Pokemon remain important during this transition. ## Potential for Cross-Brand Collaboration The high-level meeting between Apple and Pokemon companies might be laying groundwork for future collaborations between the two global brands. Projects creating synergy especially in AR and gaming technologies are anticipated. The success of Pokemon GO demonstrated the potential of the mobile gaming market. Incoming CEO Ternus's approach to such collaborations will shape Apple's future strategy. ## Sources covering this story - https://appleinsider.com/articles/26/08/27/incoming-apple-ceo-john-ternus-meets-with-tim-cooks-friend-pikachu-pokemon-ceo?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._