# SoundCloud acquires decentralized music platform Nina Protocol New opportunities emerge for independent artists in landmark deal - **Source:** [TechCrunch](https://techcrunch.com) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/82aba4b5-5f6f-4d95-bc5d-ea102eba96fe ## SoundCloud's strategic move SoundCloud has acquired Nina Protocol, a decentralized platform that enabled independent artists to sell music directly to fans. While financial details remain undisclosed, this acquisition marks SoundCloud's expansion beyond music hosting. The deal comes just months after Nina announced its shutdown, creating waves in the music industry. ## Revolutionary model for artists Built on Solana blockchain, Nina Protocol allowed artists to keep 100% of their revenue, offering an alternative to traditional streaming platforms. Founded in 2021, it utilized Arweave for permanent decentralized storage. However, the platform announced its May 2024 shutdown after failing to establish a sustainable business model. ## Preserving cultural legacy As part of the deal, SoundCloud will take over Nina's editorial archive and 'genre map,' preserving its music journalism and cultural commentary. SoundCloud emphasizes these resources will help surface emerging artists. The company pledges to maintain Nina's community-focused approach while integrating its assets. ## CEO emphasizes mission alignment SoundCloud CEO Eliah Seton praised Nina's artist-first approach, vowing to continue its mission. Seton stated they'll help artists build deeper fan connections, unlock new revenue streams, and access career-building tools. This acquisition follows SoundCloud's 2022 purchase of AI music company Musiio, signaling continued expansion. ## Migration process and benefits SoundCloud developed a special migration tool for Nina artists, offering complimentary Artist subscriptions through year-end. This includes monetization features and audience growth tools. Artists can transfer existing content while reaching new listeners. The transition aims to provide continuity for creators amid platform changes. ## Signaling industry transformation This acquisition represents a significant case of traditional players embracing decentralized music platforms. SoundCloud's move highlights growing importance of alternative revenue models for independents. Industry observers predict increased integration of blockchain solutions as platforms seek to empower artists while maintaining sustainability. ## Sources covering this story - https://techcrunch.com/2026/07/22/soundcloud-acquires-decentralized-music-platform-nina-protocol-months-after-its-shutdown/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._