# Apple plans OLED touchscreen MacBook Pro with M5 Pro and M5 Max chips New MacBook Pro models to feature M5 Pro and M5 Max processors. - **Source:** [r/Apple: Unofficial Apple Community](https://brifing.si/source/75d1b192-594d-4d24-911d-db3c5d188f24) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/82d51e61-37c7-4b56-aaf8-75dd2c274625 ## Apple's new move Apple plans to introduce OLED touchscreens and new M5 series processors to the MacBook Pro lineup. This move is part of the company's strategy to deliver premium hardware for professional users. ## OLED advantages OLED technology will offer higher contrast ratios, deeper blacks, and better energy efficiency compared to traditional LCDs. These features are particularly important for content creators and designers. ## M5 chip family The M5 Pro and M5 Max processors represent the next generation of Apple's custom ARM-based chips, promising significant improvements in both performance and power efficiency. ## Professional user focus The new MacBook Pro models specifically target professionals with high-performance needs, such as video editors, software developers, and designers. ## Impact on competition This update will strengthen Apple's competitiveness against Windows-based workstations, particularly aiming to solidify its leadership in the creative professional market. ## Industry significance Apple's move could set a new standard in the laptop market, potentially accelerating the adoption of OLED displays and reinforcing ARM architecture's position in the professional segment. ## Sources covering this story - https://www.reddit.com/r/apple/comments/1v3mbr1/apple_plans_oled_touchscreen_macbook_pro_with_m5/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._