# Community is a Product Decision

User proximity is one of the most critical factors in product development.

- **Source:** [Stripe CTO Blog](https://blog.singleton.io)
- **Published:** 2026-03-17
- **Topic:** [Product Management](https://brifing.si/c/product)
- **Original article:** <https://blog.singleton.io/posts/2026-03-17-community-is-a-product-decision/>
- **On Brifing:** https://brifing.si/s/84303233-4124-4901-a773-b4656749361e

## Understanding the User

The most crucial step in product development is directly observing user experiences. The Dreamer team records their challenges while using their product through a method called 'friction logging.' This approach provides insights that analytics data cannot offer. Direct communication with users is the most effective way to ensure the product meets real needs.

## Finding the Community

Dreamer finds its community through both online and offline events. Instead of relying on data dashboards, they prefer direct communication with users. For example, they share their product early at events like the AI Engineer World's Fair. This strategy highlights the importance of early contact with the right users.

## Building Together

Dreamer aims to co-develop its product with users. Weekly updates allow the community to contribute to the product's future. Discord and community events provide an environment where users inspire each other. This approach is critical to maximizing the product's potential.

## The Power of Proximity

Dreamer's early users were one of the most important factors shaping the product today. These users experienced the product in its rawest form and provided direct feedback. Such closeness is only possible with honest and open communication. The Dreamer team consistently emphasizes the value of this feedback.

## Platform Design

Dreamer was designed as a platform where users can remix each other's work. One user's discovery benefits the entire community. This design philosophy underscores that the product is a collective effort. Dreamer offers not just a product but also a sense of belonging.

## Conclusion

Dreamer's success is rooted in its close relationship with users. The community's active participation in the product development process enhances the product's potential. This approach can serve as an inspiration for other product teams. User proximity is the best way to ensure your product truly meets needs.

## Sources covering this story

- https://blog.singleton.io/posts/2026-03-17-community-is-a-product-decision/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._