# C.H. Robinson's AI Success: Efficiency and Growth Logistics giant boosts productivity by 45% with AI. - **Source:** [Fortune | FORTUNE](https://brifing.si/source/769282ef-327a-4454-909a-3c7936216004) - **Published:** 2026-07-14 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/84b0c319-77c8-41d9-9c43-62d2a11597c0 ## AI revolution in logistics 120-year-old logistics firm C.H. Robinson achieved a 45% increase in employee productivity since 2022 through AI integration. Despite post-COVID declines in global shipping, the company maintained double-digit EPS growth. ## Quotes in seconds AI assistants reduced customer quote times from 20 minutes to 31 seconds. These 24/7 systems automated routine tasks, freeing human workers for more strategic roles. ## Workforce optimization The company managed its 11-14% natural attrition rate with AI, minimizing new hires. AI assistants decoupled headcount from business volume for the first time. ## Transition to supply chain consulting CEO Dave Bozeman aims to evolve the company from freight forwarding to full supply chain consulting. His 'supply chain in a box' vision anticipates clients outsourcing entire departments. ## Focus on SMEs After losing SME market share, the company plans AI-assisted human sales teams to regain growth in this segment. High-value consulting services are driving new hiring. ## In-house AI models With 450 engineers, the company builds proprietary AI models. Their deep shipping industry knowledge enables more cost-effective solutions than third-party providers. ## Failure culture Bozeman credits AI success to cultural transformation. Failure Mode Effects Analysis (FMEA) and 'failure as learning' approach became key innovation drivers. ## Sources covering this story - https://fortune.com/2026/07/14/c-h-robinson-ai-success-secrets-dave-bozeman/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._