# Apple Faces Supply Uncertainty Following Rapid iPhone Duo Sell-Out High demand and component constraints complicate the rollout of Apple's new foldable smartphone. - **Source:** [BBC News](https://www.bbc.co.uk/news/business) - **Published:** 2026-11-03 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/85c5c135-e4c6-4032-818d-1214c2db04d3 ## iPhone Duo Market Debut Apple's new foldable smartphone, the iPhone Duo, sold out immediately following its late October release. Priced at $1,999, the device represents a significant entry into the foldable market. Despite the initial commercial success, CEO John Ternus noted that the company is currently struggling to meet the intense consumer demand for the hardware. ## Operational Supply Chain Challenges COO Sabhi Kahn confirmed that Apple cannot currently predict when supply will stabilize for the iPhone Duo. The company is grappling with broader supply constraints affecting various product lines, including Macs and iPads. These difficulties are largely attributed to the scarcity of microprocessors manufactured with advanced nodes, primarily sourced through TSMC in Taiwan. ## Technical Issues and Replacements While executives avoided discussing hardware defects during the recent financial call, Apple previously acknowledged reports of screen cracking. The company committed to replacing units impacted by the internal fold issue. This quality control challenge coincides with the high-profile launch, potentially complicating the brand's reputation for reliability during this critical product rollout phase. ## Financial Performance and Growth Apple reported a 15% increase in annual sales, reaching $479 billion, despite ongoing component shortages. iPhone revenue surged 17% to $57 billion in the quarter ending September 26, excluding the new foldable model. Mac sales also hit a record $10.7 billion, growing 27%, demonstrating strong demand despite the persistent global supply chain headwinds. ## Diverging Product Line Results While iPhones and Macs saw record growth, other segments faced declines. iPad sales dropped 10%, and wearable products, including the Apple Watch and headphones, fell 7%. These performance gaps highlight the uneven impact of supply constraints, which continue to disproportionately affect specific hardware categories as the company navigates complex manufacturing and logistical environments. ## Rising Memory Storage Costs Apple is facing unprecedented cost increases for memory storage, driven by the massive demand from AI platforms like OpenAI and Anthropic. These data center requirements have tightened supply, forcing Apple to raise hardware prices by approximately 20%. Former CEO Tim Cook previously described these surging data center costs as a thousand-year flood. ## Investor and Market Outlook Sunil Krishnan of Aviva Investors characterized Apple’s recent financial results as solid, particularly regarding the iPhone business. Despite concerns over profit margins and rising memory chip costs, the company maintains margins exceeding 45%. Analysts remain focused on how Apple will manage these inflationary pressures while sustaining its high-end market position throughout 2027. ## Strategic Implications for Apple The combination of foldable technology adoption and AI-driven memory inflation presents a complex strategic challenge for the new leadership team. Balancing unprecedented demand with persistent component scarcity requires precise operational execution. Apple must now stabilize its supply chain to ensure the iPhone Duo remains a viable, long-term contributor to its hardware revenue. ## Sources covering this story - https://www.bbc.co.uk/news/articles/c6n8dn457ypko?at_medium=RSS&at_campaign=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._