Casio revives legendary F-91W watch with smart features
The sold-out Japan model blends nostalgia with modern functionality.
1Icon reborn
Casio's iconic 1980s F-91W watch returns as the F-B100W with smart capabilities. Maintaining original dimensions (41.9 × 38.1 × 8.8 mm) and weight (26g), the ¥8,800 (~$55) model sold out quickly in Japan. The design preserves nostalgic elements while introducing contemporary tech features consumers clearly desire.
2Essential upgrades
While keeping classic features like adjustable amber LED backlight and water resistance, the new model adds ventilation slits to its bio-based plastic strap for comfort. Practical improvements include 2-year battery life and five daily alarm options, balancing tradition with modern usability expectations.
3Smart connectivity
Bluetooth integration stands out as the F-B100W's headline feature, enabling automatic time syncing, dual time display, and alarm controls via smartphone. The phone finder function adds everyday practicality without overwhelming users with excessive smart features.
4Fitness tracking
Step counting and lap timing functions sync to a companion app, allowing goal setting and recording up to 200 laps. The inactivity alert system - emitting beeps and on-screen prompts - particularly benefits office workers, demonstrating Casio's focus on practical health features.
5Minimalist philosophy
Casio deliberately omitted advanced metrics like heart rate monitoring, instead prioritizing core functionality. This 'smart-enough' approach carves a unique market niche for users seeking basic connectivity without smartwatch complexity or constant charging.
6Design variants
Available in three colorways (1AJF, 1BJF, 3AJF), the watch offers black cases with retro blue/red/yellow accents or all-black designs. Positive and negative LCD display options cater to different style preferences while maintaining the F-91W's recognizable silhouette.
7Value proposition
Priced at double the original F-91W's $22 tag, the F-B100W justifies its premium with thoughtful smart features. It serves as a gateway product, introducing traditional watch users to connected functionality through familiar design language.
8Market implications
Casio's move could revitalize the basic digital watch segment. Given Gen Z's appetite for retro styles paired with essential tech, industry analysts predict similar demand spikes when the F-B100W launches globally in coming months.
Original article: Yanko Design — Casio'nun efsane F-91W saati akıllı özelliklerle geri döndü