# Amazon's best 4K streaming sticks discounted up to 40 percent Fire TV Stick 4K models return at their lowest prices ever. - **Source:** [The Verge](https://www.theverge.com) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/85e0bbdb-67a5-4a6b-ad9f-d5ebfea4d9d4 ## Opportunity for 4K streaming Amazon's Fire TV Stick 4K models feature redesigned software and enhanced capabilities to help users easily discover content. These popular devices are now available at their lowest prices to date. ## Comparing Max and Plus models The Fire TV Stick 4K Max offers premium features like 16GB storage and Wi-Fi 6E support, while the Plus model provides a more affordable option. Both deliver high-quality visuals with Dolby Vision and HDR10+ support. ## Features that enhance smart TV experience With Fire TV Ambient Experience, your TV transforms into a smart display when not streaming, showcasing artwork and Alexa widgets for a personalized experience. ## Voice control through Alexa integration Both models feature deep Alexa integration, allowing voice commands to search content, launch apps, and control smart home devices. You can even view live feeds from Ring cameras on your TV. ## Discount details and availability The Fire TV Stick 4K Max is currently $34.99 at Best Buy and Target, while the 4K Plus model is $24.99. These prices represent historic lows for both devices. ## Budget-friendly home entertainment upgrade This discount offers an ideal opportunity to upgrade to 4K streaming quality. Amazon's feature-packed devices let you transform your smart TV experience at an affordable price point. ## Sources covering this story - https://www.theverge.com/gadgets/969615/amazon-fire-tv-stick-4k-plus-4k-max-anker-zolo-deal-sale — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._