# Huawei Prepares Launch of New Sub-brand Osta Leaked images reveal the design of the upcoming wide-screen Osta S1 Pro smartphone. - **Source:** [GSMArena.com - Latest articles](https://brifing.si/source/ae58cd90-1e26-4445-9a9c-963b7954a50c) - **Published:** 2026-11-09 - **Topic:** [technology](https://brifing.si/c/technology) - **Original article:** - **On Brifing:** https://brifing.si/s/863c6c21-dd80-472e-a7ef-c05d7863360a ## New Sub-brand Emergence Huawei is reportedly preparing to launch a new sub-brand titled Xingmang, marketed internationally as Osta. This strategic move aims to diversify the company's hardware offerings in the competitive smartphone market. The first device expected under this new label is the Osta S1 Pro, which has recently surfaced in early industry leaks. ## Design and Display Features Leaked images from a prominent tipster show the Osta S1 Pro featuring a flat display with slim bezels across all four sides. The device incorporates a hole-punch cutout for the front-facing camera. Physical controls, including the power and volume buttons, are positioned along the left frame of the handset's chassis. ## Technical Display Specifications The Osta S1 Pro is expected to sport a 6.39-inch LTPS display panel. This screen will reportedly support 1.5K resolution, providing high visual clarity for users. The device utilizes a unique 16:9.5 aspect ratio, which contributes to its distinct wide-screen profile compared to standard modern smartphones currently available on the market. ## Performance and Storage Capacity Internal hardware configurations for the Osta S1 Pro appear to target high-end performance requirements. The device is rumored to offer up to 16GB of RAM, ensuring smooth multitasking capabilities. Additionally, users will have access to a maximum of 1TB of internal storage, accommodating large media libraries and demanding mobile applications. ## Visual Color Options While the rear panel of the device remains hidden in current leaks, the front-facing images reveal that the Osta S1 Pro will be available in three distinct color options. These variations suggest a focus on aesthetic appeal, though specific color names or finish textures have not been officially disclosed by the manufacturer. ## Verification Through Branding The identification of the device as an Osta product was confirmed through specific visual cues found within the leaked imagery. The wallpaper displayed on the screen matches the branding associated with the new sub-brand. This detail provides strong evidence that the hardware belongs to the upcoming Osta product line from Huawei. ## Market Positioning Strategy By introducing the Osta sub-brand, Huawei continues its trend of segmenting its product portfolio to reach different consumer demographics. This approach allows the company to experiment with unique form factors, such as the wide-screen design of the S1 Pro, without diluting the primary brand identity associated with its flagship smartphone series. ## Future Industry Implications The introduction of the Osta S1 Pro highlights a shift toward unconventional aspect ratios in the mid-to-high-end smartphone segment. As manufacturers seek to differentiate their hardware, the success of this wide-screen model could influence future design trends. Observers are now waiting for official confirmation regarding the global release and pricing details. ## Sources covering this story - https://www.gsmarena.com/heres_your_first_look_at_huaweis_widescreen_phone_from_subbrand_osta-news-75404.php — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._