# Prince Harry Transitions to Senior Advisor Role at BetterUp The Duke of Sussex shifts from chief impact officer to advisory position at coaching firm. - **Source:** [Page Six](https://pagesix.com) - **Published:** 2026-11-06 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/866d4201-1807-42eb-b761-caa244e2fe1d ## Leadership Role Transition Prince Harry is stepping down from his position as chief impact officer at the mental health coaching firm BetterUp. CEO Alexi Robichaux announced that the Duke of Sussex will transition into a senior advisor role. This change follows five years of collaboration between the prince and the company leadership team. ## Scope of New Responsibilities In his new capacity as a senior advisor, Prince Harry will concentrate on key projects involving the company's largest enterprise customers. He will work closely with internal teams and external leaders to drive specific initiatives. This shift allows him to dedicate more time to his investment portfolio and philanthropic endeavors. ## Company Partnership Continuity BetterUp confirmed that its partnership with the Invictus Games Foundation will remain intact despite the leadership change. This ongoing collaboration aims to support veterans in strengthening their resilience and achieving recovery goals. The company expressed gratitude for Harry's contributions during his tenure as a prominent voice for mental fitness. ## Historical Context of Appointment Prince Harry joined BetterUp in 2021, aiming to make mental health coaching accessible to people everywhere. At the time, he emphasized that coaching is less about what is wrong with an individual and more about processing life experiences. Founders Alexi Robichaux and Eddie Medina were initially impressed by his understanding of coaching. ## Relocation to United Kingdom The professional transition coincides with the Duke and Duchess of Sussex returning to the United Kingdom for an extended period. The family of four arrived at Birmingham Airport on August 26 via a private flight from California. They have reportedly moved into a residence owned by a businessman friend in the Cotswolds. ## Family Matters and Privacy Recent reports indicate that Thomas Markle Sr., the estranged father of Meghan Markle, was arrested by the FBI in Florida on child pornography charges. He has since been released on bond to a senior health care facility. Representatives for the Duke and Duchess of Sussex have officially declined to comment on this. ## Strategic Career Realignment This move represents a broader realignment of Prince Harry's professional commitments as he balances business opportunities with personal life changes. By shifting to an advisory role, he gains flexibility to manage his diverse interests. The company maintains that his influence remains a valuable asset for their future enterprise-level client engagements. ## Future Outlook for BetterUp BetterUp continues to position itself as a leader in the mental fitness sector by leveraging high-profile partnerships. The transition of the Duke of Sussex signals a move toward more project-specific involvement rather than daily executive operations. Observers should monitor how this advisory structure impacts the firm's growth and client retention strategies. ## Sources covering this story - https://pagesix.com/2026/11/06/royal-family/prince-harry-demoted-to-lesser-role-at-betterup-after-uk-return/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._