How China's Worst Animated Movie Became a Phenomenon
Niu Lai went viral on social media due to its bad animation.
1The Worst Animated Movie in History
Niu Lai (The Ox Comes), a Chinese animated film, was watched by only 236 people in its first nine days and grossed just 342 yuan ($50) on its opening day. However, the film later went viral on social media, earning 15 million yuan ($2.25 million). This is a remarkable turnaround in a country of 1.4 billion people.
2A Two-Person Team
The film was written, animated, and voiced by two people: Xin Yumeng and Sun Lifang. Xin Yumeng handled all aspects, including modeling, animation, editing, production, and voice acting. Sun Lifang wrote the script and also provided voice acting. It was completed without a professional production team or outsourcing.
3Handmade Promotional Posters
Since the film had no promotional posters, cinema staff created handmade posters to attract audiences. Some reports suggest the film didn't even have an official poster. This highlighted the film's amateur spirit and was shared widely on social media.
4Going Viral on Social Media
Initial viewers were stunned by what they saw and shared clips on platforms like TikTok. These shares led more people to watch the film. Its outsider charm and unmistakably human touch resonated with audiences, making it a viral sensation.
5A Symbol Against AI
Western social media users turned the film's poor animation into a symbol against AI-generated content. It became a protest tool against the low quality of AI-produced media, contributing to its international fame.
6Removal from Cinemas
Reports suggest the film was pulled from cinemas. State-owned Beijing News argued cinemas should 'act as gatekeepers' and reject substandard films. Xin Yumeng reportedly withdrew the film, promising to 'listen to all opinions.'
7Film Subsidy Allegations
Some speculate the film was made to secure government subsidies. The company behind it was previously registered as a construction contractor, fueling theories. Others claim it was a small company's attempt to test the film industry.
8The Next Film: Sheep Gao
Xin Yumeng has started working on a new film, Sheep Gao, following Niu Lai's success. Regardless of its outcome, his passion for filmmaking continues, potentially inspiring other amateur creators to enter the industry.
Original article: Gizmodo — Çin'in Kötü Animasyon Filmi Nasıl Bir Fenomene Dönüştü?