Brifing

Managing BFRBs with SoloUno

A gamified approach to control body-focused repetitive behaviors like trichotillomania

1Combating BFRBs

SoloUno was developed for individuals struggling with Body-Focused Repetitive Behaviors (BFRBs) such as trichotillomania, dermatillomania, and nail-biting. These DSM-5 classified behaviors belong to a group of habits that are difficult to quit abruptly. The app focuses on gradual control rather than complete cessation, helping users manage symptoms through incremental progress.

2Therapy-Inspired Approach

Founder Omer Bialer drew inspiration from a smoking cessation app to create SoloUno. It incorporates evidence-based methods like Habit Reversal Training (HRT), Cognitive Behavioral Therapy (CBT), and Acceptance and Commitment Therapy (ACT). By making these clinical approaches accessible in daily life, the app makes the process engaging for users.

3Daily Micro-Wins

Instead of overwhelming users with big goals, SoloUno emphasizes small daily achievements. Features include habit awareness exercises, urge resistance techniques, behavior reduction strategies, and confidence-building activities. Quick logging, trigger analysis, and urge-acceptance sessions help normalize setbacks as part of the journey.

4Gamified Recovery

The app transforms habit change into a rewarding experience through gamification. Daily challenges, achievement streaks, and progress tracking maintain motivation. Users report overcoming 30-year habits using this method. By reducing feelings of failure, the app makes behavioral modification more sustainable.

5User Success Stories

Early adopter Yaniv Yaakubovich overcame a three-decade-long habit. Shiri Ofer highlights how the app eliminates feelings of defeat after slip-ups. Tel Aviv Widrich, 36, shares how increased awareness helped minimize behaviors. These testimonials demonstrate the app's real-world impact on BFRB management.

6Tech-Meets-Therapy Innovation

SoloUno bridges mobile technology and therapeutic interventions, offering an accessible solution. Available free on iOS and Android, the app's personal development origins make it uniquely user-centric. Continuous improvements based on feedback ensure it evolves with user needs.

7Mental Health Ecosystem

The app fills a critical gap in the expanding digital mental health market, providing alternatives to traditional BFRB treatments. Launched in 2024, SoloUno has quickly demonstrated significant impact. It addresses post-pandemic mental health challenges with innovative, technology-driven solutions.

8Sustainable Behavior Change

SoloUno's key contribution lies in facilitating lasting behavioral modification. Research supports that micro-progress yields better long-term results. The app claims 93% effectiveness compared to smoking cessation tools, suggesting potential applications for other addictive behaviors.

Original article: Product Hunt — The best new products, every day — SoloUno ile BFRB'lerle Başa Çıkma