Amazon Prime Replaces Grubhub With Uber Eats Delivery Partnership
Prime members gain Uber Eats integration, ending the previous Grubhub+ benefit effective immediately.
1Strategic Shift in Delivery
Amazon has officially transitioned its restaurant delivery partner from Grubhub to Uber Eats for all Prime members. This change integrates food ordering directly into the Amazon website and app, removing the need for a separate Uber Eats account. The move marks a significant pivot in Amazon's strategy for managing third-party delivery services.
2New Membership Benefits
Prime members now receive zero delivery fees on eligible restaurant orders totaling $25 or more. This benefit is accessible directly through the Amazon platform, streamlining the user experience. By centralizing the ordering process, Amazon aims to replicate the convenience of its standard retail shipping for food delivery, enhancing overall Prime value.
3Limited Launch Promotion
To celebrate the partnership, Amazon is offering a $20 discount on each of the first two eligible Uber Eats orders of $25 or more. This promotion applies to U.S. restaurant orders placed by November 18. The discount is valid for both delivery and pickup options, providing immediate financial incentives for current subscribers.
4Market Share Considerations
The switch reflects a focus on market reach, as Uber Eats holds an estimated 23 to 26 percent share of the U.S. food delivery market. In contrast, Grubhub captures between 6 and 8 percent. By aligning with a larger provider, Amazon seeks to offer more appealing benefits to its extensive customer base.
5Historical Context of Partnerships
Amazon previously operated its own service, Amazon Restaurants, until closing it in 2019. The company then pivoted to partnerships, including a 2022 deal with Grubhub that provided free Grubhub+ memberships. The termination of the Grubhub relationship this Thursday concludes a two-year collaboration that had been extended earlier in 2024.
6Financial and Payment Integration
Users can utilize existing Prime account information and linked payment methods for these orders. Additionally, Amazon Prime Visa cardholders are eligible to earn 5 percent back on all Uber Eats orders through December 5, 2026. Amazon also indicated that future exclusive offers could potentially save members over $175 per year.
7Operational Differences
While the order receipt originates from Uber Eats, Amazon manages the interface, delivery alerts, and overall process. This setup functions independently from existing personal Uber Eats accounts. Users should note that the best deal may depend on comparing these Amazon-linked benefits against promotions available through their regular, standalone Uber Eats accounts.
8Future Outlook for Prime
This partnership serves as a mechanism to maintain Prime subscription retention by bundling high-frequency services. As Amazon continues to refine its ecosystem, members should monitor the platform for additional exclusive offers. The success of this integration will likely depend on the seamless coordination between Amazon's interface and Uber's logistics network.
Original article: The Points Guy — Amazon Prime Replaces Grubhub With Uber Eats Delivery Partnership