Apple Watch Ceramic Edition Making a Comeback
The ceramic finish returns with the new Apple Watch series.
1Ceramic Apple Watch Returns
Apple is bringing back the ceramic finish to its Apple Watch lineup after a seven-year hiatus. This feature is expected to debut with the Series 12, set to launch next month. Tech insider Kosutami confirmed the news on X, echoing a report by Bloomberg's Mark Gurman. Apple has yet to make an official statement regarding this development.
2Launching Alongside New Products
The ceramic finish will be introduced alongside other products at Apple's anticipated September event. The event is expected to showcase the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Ultra 4, and Apple's first foldable phone. This event is generating significant excitement in the tech community.
3History of Ceramic Apple Watch
Apple first introduced ceramic Apple Watch models with the Series 2 in 2016. The white version was followed by a gray option with the Series 3 in 2017. The white ceramic returned in 2019 with the Series 5. However, ceramic options have been absent since 2021. These models were part of Apple's luxury Edition lineup.
4Luxury and Durability
Apple's ceramic watches are positioned in the luxury segment, featuring high price tags. In 2016, the 38mm model was priced at $1,249, while the 42mm model cost $1,299. In 2019, prices were set at $1,299 for the 40mm and $1,349 for the 44mm. The ceramic casing, made from zirconia and alumina, is four times harder than stainless steel.
5Favorite Among Tech Influencers
Tech influencer Jon Rettinger, with over 1.66 million YouTube subscribers, considers the ceramic Apple Watch his favorite model. Rettinger stated, 'While absurdly expensive, its unique look won a spot on my wrist.' He added that he hopes for the return of the ceramic model with each new Apple Watch generation.
6Apple's Dominance in the Smartwatch Market
Apple leads the smartwatch market, according to research firm Counterpoint. In Q1 2024, Apple accounted for 23% of global shipments, followed by Huawei at 17%. Apple's shipments grew by 21% compared to the previous year. This dominance highlights Apple's success with innovative products.
7Advantages of Ceramic Finish
Apple emphasizes the durability and aesthetics of the ceramic finish. The casing, made from zirconia and alumina, is molded using a diamond slurry. This process creates a smooth surface and exquisite shine. The ceramic finish is highly resistant to scratches and impacts.
8Significance in the Luxury Segment
Apple's ceramic watches cater to luxury consumers, offering unique design and durability despite their high prices. This strategy reinforces Apple's strength in premium products. The return of the ceramic finish could strengthen Apple's presence in the luxury watch market.
Original article: CNET — Apple Watch Seramik Modeli Geri Dönüyor