Tiësto Co-Founded Unlimited Productions Opens First U.S. Offices
The Dutch production firm expands into New York to scale its festival operations.
1Strategic U.S. Expansion
Unlimited Productions, co-founded by DJ Tiësto, officially opened its first U.S. office in New York on Monday, November 9. This move marks a significant geographical shift for the company, which maintains its global headquarters in Breda, Netherlands. The firm plans to further extend its reach with a West Coast office by 2027.
2Leadership and Oversight
The new New York operations are led by managing director and partner Jan Maarten Luijnenburg. Luijnenburg emphasizes that the company’s success relies on a rigorous internal discipline where every technical detail is mapped before arrival. This leadership structure aims to replicate their European operational success within the competitive American live event market.
3Recent American Projects
The company’s expansion follows successful production work on major U.S. events, including the Elements Music Arts Festival in Long Pond, Pennsylvania. Unlimited Productions designed the Fire and Earth stages for the festival and also led the redesign of the mainstage at the HiJinx Festival in Philadelphia, demonstrating their technical capabilities to American clients.
4Operational Philosophy
Unlimited Productions functions as an architect, general contractor, and site supervisor for large-scale shows. Managing director Jan Maarten Luijnenburg notes that they treat vendors as partners rather than mere suppliers. This collaborative model was recently validated through their work on Martin Garrix’s touring rig and various high-profile stage designs across the United States.
5Historical Performance Context
The firm has long-standing ties to high-profile global performances, including the production of Tiësto’s show at the Pyramids of Giza in December 2025. These complex international projects highlight the company's ability to manage logistics in challenging environments, a skill set they are now bringing to their permanent U.S. infrastructure and future festival contracts.
6Company Evolution Timeline
Founded in 2005 as Livetime Productions by Jack van Deursen and Olivier Monod de Froideville, the company rebranded to Unlimited Productions in 2009. This transition period saw Bart Roelen and Tijs Verwest, known globally as Tiësto, join the leadership team. Since then, the firm has evolved from a local entity into a global production powerhouse.
7Market Growth Strategy
The decision to establish a New York presence reflects a broader strategy to capture more market share in the North American live music industry. By moving beyond project-based work to a permanent office, the company aims to streamline communication with domestic partners and better manage the increasing demand for their specialized stage design services.
8Future Industry Outlook
With a West Coast office planned for early 2027, Unlimited Productions is positioning itself for long-term growth within the U.S. festival circuit. Their ability to handle complex technical requirements, from initial design to on-site execution, suggests a continued focus on high-end, large-scale event production as they integrate further into the American entertainment landscape.
Original article: Billboard — Tiësto Co-Founded Unlimited Productions Opens First U.S. Offices