# Amazon introduces new AI feature to detect fake emails Alexa for Shopping can verify whether messages claiming to be from Amazon are authentic. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-09-02 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/8a9e1a5f-1cef-4df9-8a40-5ae6a70a2aa8 ## Amazon's new AI feature Amazon has announced a new AI feature that allows customers to verify whether emails, text messages, or phone calls actually came from the company. Alexa for Shopping analyzes suspicious messages by comparing them against Amazon's database of all sent communications. The system thoroughly examines message content, formatting, and sender information to determine authenticity. ## How it works Users can ask questions like 'Did Amazon send me an OTP message from number 98626 at 4:50 PM?' The AI compares the message with Amazon's records and provides responses such as 'This was a genuine One Time Password from Amazon.' The system only confirms messages when it's 100% certain about their authenticity, ensuring high accuracy in verification. ## Fake message detection If a message is identified as fake, Alexa for Shopping alerts the user and recommends checking their orders through the app. It also advises contacting Amazon's support team directly. This feature is part of Amazon's broader strategy to combat fraud and protect customers from increasingly sophisticated phishing attempts in the digital marketplace. ## Previous similar feature Earlier this year, Amazon introduced a comparable security feature that allowed users to forward suspicious messages to 'verify@amazon.com' for verification. The new AI feature automates this process, providing a faster and more user-friendly solution. Both systems aim to protect users against phishing attacks that have become more prevalent with the growth of e-commerce. ## Alexa for Shopping updates In addition to message verification, Amazon has added an 'Update Me When' feature to Alexa for Shopping that helps track new product releases. These updates aim to make Amazon's AI-powered shopping assistant more comprehensive. The company continues to invest in AI technologies to enhance customer experience and maintain its competitive edge in e-commerce. ## Industry applications Amazon's move reflects a broader trend among tech giants developing AI-based solutions against growing cybersecurity threats. Companies like Google and Microsoft are working on similar verification systems. The security of OTPs used in financial transactions is particularly crucial. AI-powered verification systems play a vital role in protecting users from fraudulent messages. ## Customer safety priority According to Amazon's data, fake messages and phishing attacks have increased by over 30% in recent years. These fraud attempts cause significant financial losses for both customers and companies. The new AI feature aims to enhance customer safety and protect brand reputation. Amazon continuously updates its security measures to maintain customer trust in an increasingly digital world. ## AI's role in security Amazon's initiative demonstrates AI's growing potential in cybersecurity. AI-based systems can detect subtle details that might escape human scrutiny. For large corporations, such automation saves time while minimizing security vulnerabilities. Amazon's innovation could raise security standards across the e-commerce industry, setting a new benchmark for customer protection in digital transactions. ## Sources covering this story - https://www.theverge.com/tech/988518/amazon-alexa-for-shopping-verify-emails — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._