# Naohiko Noguchi Named Japan's First Living National Treasure for Sake Master brewer Noguchi receives historic recognition for his mastery of ginjō-zukuri techniques. - **Source:** [The Japan Times](https://www.japantimes.co.jp) - **Published:** 2026-11-07 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/8aae9517-5b4d-4a0f-a035-d74d30bacc72 ## Historic Cultural Recognition Naohiko Noguchi, a 93-year-old master brewer, has become the first individual in the sake industry to be named a living national treasure. This unprecedented designation by Japan’s Agency for Cultural Affairs honors his lifelong commitment to the craft. The formal ceremony is scheduled to take place on November 16 in Kyoto. ## The Ginjō-zukuri Technique The government officially designated ginjō-zukuri as an Important Intangible Cultural Property. This specialized method involves brewing aromatic sake using highly polished rice at strictly controlled low temperatures. Noguchi is recognized as the primary holder of these exacting techniques, which require immense precision and deep experience to execute at a professional level. ## Postwar Origins of Mastery Born in 1932, Noguchi entered the sake industry as a young man seeking to make ends meet in postwar Japan. Over the decades, his dedication to the craft earned him the nickname the god of sake. His journey reflects the broader evolution of Japanese brewing traditions throughout the late twentieth century. ## Significance of the Title The title of ningen kokuhō is a prestigious recognition typically reserved for masters of traditional arts like pottery or theater. By including a chief brewer, or tōji, the government acknowledges sake production as a vital pillar of Japanese heritage. This decision elevates the status of artisanal food production to national cultural importance. ## Preserving Traditional Craftsmanship The designation serves to protect the complex skills associated with ginjō-zukuri from fading away. As industrialization changes how beverages are produced, the government aims to ensure that traditional methods remain viable. Noguchi’s recognition acts as a safeguard for future generations of brewers who wish to master these specific, high-quality techniques. ## Impact on Sake Industry This announcement brings significant attention to the artisanal sake sector, highlighting the intersection of culinary art and cultural history. It validates the rigorous training required to become a master brewer. The industry expects this recognition to foster greater appreciation for the technical complexity involved in producing premium, aromatic Japanese rice wines. ## Broader Cultural Context Japan frequently updates its list of Important Intangible Cultural Properties to reflect evolving societal values. While calligraphy and other arts have previously received similar protections, the inclusion of brewing techniques marks a shift toward recognizing culinary heritage. This trend aligns with global efforts to document and preserve unique regional manufacturing processes. ## Future Legacy of Noguchi As Noguchi prepares for the upcoming ceremony in Kyoto, his legacy as a pioneer is firmly established. His career demonstrates how individual dedication can transform a local trade into a recognized national treasure. Observers look to see how this official status will influence the training standards for future master brewers nationwide. ## Sources covering this story - https://www.japantimes.co.jp/life/2026/11/08/food-drink/naohiko-noguchi-living-national-treasure-sake-japan/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._