Under Armour Launches Aggressive Stackable Discount Campaign
Retailer implements dual promo code strategy to drive outlet inventory clearance through October.
1Dual Code Discount Mechanism
Under Armour is currently executing a multi-layered promotional strategy by allowing customers to stack two distinct discount codes. Shoppers can apply the code OCT40 for an initial 40% reduction, followed by an additional 10% discount using the code EXTRA10. This combination significantly lowers the price point for selected outlet merchandise across various categories.
2Performance Footwear Price Reductions
The campaign features substantial markdowns on high-performance footwear models for men and children. For instance, the UA Charged Assert 10 running shoes are reduced to $31.84 from a $75 base price. Similarly, the women's UA Charged Gemini running shoes are available for $45.34, representing a deep discount from their original $110 retail value.
3Apparel and Accessory Savings
Beyond footwear, the sale encompasses a wide range of apparel including hoodies, pants, and shorts. The UA Vanish Boys' Hoodie is priced at $13.48, down from $35, while the UA Velocity 2.0 Men's quarter-zip is marked down to $18.88 from $50. These items are available in multiple color variations for diverse consumer preferences.
4Backpack and Gear Deals
The promotion extends to utility gear such as the UA Hustle Sports Backpack, which is now priced at $18.34 compared to the standard $45 cost. Additionally, the UA Hustle Sackpack is available for $10.78, reduced from its regular $25 price. These accessories are included in the broader outlet clearance event currently being managed.
5Technical Checkout Requirements
To successfully capture these savings, customers must input both codes during the checkout process. The platform is configured so that the secondary 10% discount appears specifically on the right side of the order summary screen, positioned above the estimated tax calculation. Users should verify this visual confirmation before finalizing their purchase transactions.
6Shipping and Availability Constraints
The promotional event remains active through October 31, 2026, contingent upon current inventory levels. Under Armour has implemented a free shipping threshold for orders totaling $50 or more. Because these deals are tied to outlet stock, availability for specific sizes and colors may fluctuate rapidly as consumer demand impacts the remaining supply.
7Strategic Inventory Clearance Objectives
This promotional structure serves as a tactical approach to clearing out seasonal outlet inventory. By incentivizing higher order volumes through stackable codes and free shipping thresholds, the brand effectively moves older stock while maintaining engagement. The strategy targets price-sensitive consumers who prioritize value-based purchasing decisions during the current retail cycle.
8Impact on Consumer Purchasing Behavior
The use of aggressive, time-bound discount codes creates a sense of urgency that drives immediate conversion. By bundling multiple product categories—from basketball shoes to fleece hoodies—the campaign maximizes the average order value. This method demonstrates a clear focus on liquidating specific product lines before the end of the designated promotional period.
Original article: Money Saving Mom® — Under Armour Launches Aggressive Stackable Discount Campaign