Is Facebook Becoming TikTok?
Meta is testing turning Facebook into a TikTok-like video platform.
1Facebook's New Experiment
Meta is testing turning Facebook into a TikTok-like video platform. This test will allow users to encounter a full-screen video feed when they open the app. The classic Facebook experience will not completely disappear.
2Details of the Test
Meta executive Tom Allison stated that this test will start in 'video-heavy countries' this fall and could come to the US by 2027. Users will be able to opt out of the new setting and return to classic Facebook.
3The Evolution of Social Media
Meta and other social media platforms have been moving towards offering a continuous video experience rather than showing posts from your friends. This aims to keep users on the platforms longer.
4Advertising Strategy
Platforms aim to expose users to more video ads to capture a share of the massive advertising pie in traditional television. This shows that social media has shifted from being 'social' to a passive consumption platform.
5User Behavior
Instagram executive Adam Mosseri noted that users are posting less actively and platforms can no longer rely on posts from your friends. Instead, platforms are promoting content from strangers.
6The Future of Social Media
Facebook's test is a significant sign of the future of social media. A video-focused experience could keep users on platforms longer and expose them to more ads.
Original article: Business Insider — Facebook TikTok'a Dönüşüyor mu?