# Digital Creators Cast in Brilliance Productions' Mystery Film 'The Anchor In Us' Social media stars Dom Brack, Blake Hooker, and Hunter Rowland transition to feature film acting. - **Source:** [Variety](https://variety.com) - **Published:** 2026-11-09 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/8e120841-5e00-4e1b-96ab-bb15a75e6b91 ## Digital Stars Transition Social media personalities Dom Brack, Blake Hooker, and Hunter Rowland have been cast in the upcoming mystery film The Anchor In Us. Produced by Brilliance Productions, this project marks a significant shift for the trio, who are moving from short-form digital content creation into the realm of scripted feature-length cinema acting. ## Plot and Setting The film follows a group of college friends reuniting at a sprawling Connecticut estate for a weekend getaway. Their trip takes a dark turn following the discovery of a dead body, which triggers a series of flashbacks revealing deep-seated secrets, fractured friendships, and the intense pressures of young adulthood and ambition. ## Creator Audience Reach The lead actors bring substantial existing fanbases to the project, which may influence its marketability. Dom Brack maintains over 2 million YouTube subscribers, while Blake Hooker has 1.5 million Instagram followers. Hunter Rowland adds to this reach with 3 million TikTok followers and 2 million Instagram followers, providing significant built-in audience visibility. ## Production and Direction Directed by Adam G. Levine, the film is currently in the post-production phase. The production team includes Ben Friedman and Jaycee Brill for Brilliance Productions, with executive production support from Buffalo 8. The technical crew features Chase Shamlian as director of photography, Krystoff Heller as editor, and Michael Drew composing the music. ## Director's Perspective Director Adam G. Levine praised the transition of the digital creators into scripted roles. He noted that their experience writing and performing their own short-form skits translated effectively to the big screen. Levine expressed satisfaction with their multifaceted talents and their ability to bring depth to the characters during the filming process. ## Market Strategy The production team plans to introduce the film to buyers at the American Film Market. This strategic move is intended to secure distribution for the festival circuit in 2027. By targeting this specific market, the producers aim to position the mystery film for a wider audience beyond the creators' initial digital fanbases. ## Supporting Cast Details While the three creators lead the project, the ensemble cast is rounded out by Damon McKinnis and Jake Steinberg. These actors join the production to complete the group dynamic central to the mystery plot. The diverse representation of the cast members is managed by various agencies including CESD and Brillstein Entertainment Partners. ## Industry Implications The casting of digital creators in feature films highlights a growing trend of leveraging established online influence for traditional media projects. As the film moves toward its 2027 release, the industry will observe whether this strategy successfully bridges the gap between viral social media popularity and long-form narrative cinematic success. ## Sources covering this story - https://variety.com/2026/film/news/dom-brack-blake-hooker-hunter-rowland-the-anchor-in-us-1236943250/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._