# New TV guidelines could change how women athletes are portrayed European broadcasting directives encourage focusing on athletes' performance. - **Source:** [Fast Company](https://www.fastcompany.com) - **Published:** 2026-07-14 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/90056a8c-8ae5-45c0-9f20-41ce23557463 ## New broadcasting rules Broadcasters in Europe are encouraged to avoid camera angles that sexualize female athletes. These directives aim to focus on athletes' performance and promote gender equality. ## Past issues In the past, female athletes often faced sexualizing camera angles in broadcasts. This overshadowed their achievements and created an unfair representation. ## Performance-focused approach The new guidelines suggest that camera operators use angles that highlight athletes' performance. This could ensure a fairer portrayal of their achievements. ## Global impact These changes in Europe could set an example for broadcasters in other regions. This might trigger a transformation in global sports broadcasting. ## Athletes' response Female athletes hope these new rules will provide them with a fairer platform. This could boost their motivation and help them showcase their performance better. ## Future expectations The implementation of these directives could be a significant step towards gender equality in sports broadcasting. Similar regulations are expected in other fields in the future. ## Sources covering this story - https://www.fastcompany.com/91573459/new-tv-guidelines-could-change-how-women-athletes-are-shown-during-live-sports — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._