5 Must-Watch Shows Driving Apple TV's Growth
These hit series are boosting Apple TV's subscriber base.
1Apple TV's Growth Story
Apple TV has shown steady growth since its 2019 launch. Starting with just 3% of the U.S. streaming market in 2021, it reached 7% by late 2023. In Q2 2026, it captured 13% market share, surpassing Hulu and HBO Max to become the fourth-largest SVOD service in the United States.
2Severance: Social Media Phenomenon
Severance Season 2 made a huge impact in early 2025. This psychological thriller about employees with surgically separated work/personal memories became Apple TV's most talked-about show and its most successful original series to date, outperforming even Ted Lasso.
3Pluribus: Sci-Fi Masterpiece
Created by Vince Gilligan, Pluribus debuted in fall 2025 with its blend of high-concept sci-fi and dark humor. The show earned 18 Emmy nominations, solidifying Apple TV's prestige. Its story about the world's most miserable person saving humanity from hive-mind happiness continues to captivate audiences.
4Widow's Bay: Mystery and Suspense
Released in spring 2026, Widow's Bay combines supernatural mystery with horror and dark comedy. With a record 19 Emmy nominations, this small-town secrets drama has become one of Apple TV's most acclaimed new shows, praised for its eerie atmosphere and sharp writing.
5Your Friends Neighbors: Social Commentary
Starring Jon Hamm as a disgraced hedge fund manager, Your Friends Neighbors broke viewership records in its second season. The show's biting social commentary and morally complex characters earned it an Emmy nomination for Outstanding Drama Series, further proving Apple TV's quality content.
6Shrinking: Heartfelt Comedy
Featuring Jason Segel and Harrison Ford, Shrinking has been a fan favorite for three seasons. The comedy about a grieving therapist giving brutally honest advice recently entered Nielsen's U.S. Top 10 streaming chart. With a fourth season coming, its popularity is expected to grow even further.
Original article: Cult of Mac — Apple TV'nin Büyümesini Sağlayan 5 Dizi