# Food Industry Opposes New WHO Guidance on Additives and Sweeteners Global food companies push back against proposed regulations targeting ultra-processed food ingredients and additives. - **Source:** [CNA – Latest](https://www.channelnewsasia.com) - **Published:** 2026-11-09 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/92cb299a-188f-4787-a1e7-2ab74f5db54d ## WHO Proposes New Guidelines The World Health Organisation has released draft guidance urging governments to regulate food products containing added colours, flavours, and sweeteners. This initiative aims to combat diet-related diseases by helping nations identify items that should be consumed in moderation. It marks a significant shift toward scrutinizing ingredient formulation beyond traditional nutritional content. ## Expanding Nutritional Profiling Scope For the first time, the UN health agency is incorporating non-nutritional ingredients into its food-profiling model. Katrin Engelhardt, a technical officer at the WHO, stated that focusing solely on fat and salt is insufficient. The agency now emphasizes that the overall formulation of products is critical to preventing global health crises. ## Industry Concerns Over Regulation The International Food and Beverage Alliance has expressed strong opposition to the draft. Secretary General Rocco Renaldi warned that the approach might undermine existing nutrition priorities and reformulation efforts. Industry leaders fear the new criteria could unfairly label healthy products as unhealthy, leading to unnecessary taxes and stringent labelling requirements. ## Defining Ultra-Processed Foods The proposal serves as a framework for member states to navigate the polarized debate surrounding ultra-processed foods. These items, often containing industrial ingredients and additives, are linked to significant health risks. While scientists advocate for stricter oversight, industry representatives argue that current definitions are too broad and potentially misleading for consumers. ## Economic and Legal Risks Food companies are concerned about the potential for increased operational costs and the threat of class-action lawsuits. Similar to legal challenges observed in the United States, companies fear that new regulations could trigger litigation. Higher taxes on processed goods remain a primary worry for multinational corporations operating within the global food sector. ## Academic Perspective on Policy Lindsey Smith Taillie from the University of Chapel Hill supports the dual-framework approach. She argues that combining nutrient profiling with ultra-processed food criteria provides a comprehensive tool for policymakers. According to Taillie, healthiness should be measured by multiple criteria, allowing governments to create more effective and nuanced public health interventions. ## Industry Demands for Inclusion Kraft Heinz CEO Steve Cahillane has publicly requested that industry players be included in the consultation process. He emphasized that food companies care deeply about their consumers and deserve a seat at the table. Cahillane believes that collaborative discussions are essential as these regulatory frameworks continue to evolve on a global scale. ## Consultation and Future Outlook The WHO proposal is currently open for public and stakeholder consultation until November 27. With approximately 11 million deaths annually linked to unhealthy diets, the pressure for policy change remains high. The final outcome will likely influence how governments worldwide approach food labelling and taxation for processed products in the coming years. ## Sources covering this story - https://www.channelnewsasia.com/world/food-industry-pushes-back-who-guidance-products-added-colour-sweeteners-6536901 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._