# Rakuten Kobo e-readers hit Best Buy stores across the US Available physically at 500 Best Buy locations for the first time. - **Source:** [Latest from Android Central](https://brifing.si/source/c01c90da-6cf6-4b63-a76b-3d38df0e8324) - **Published:** 2026-08-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/95798873-f191-42ef-bd93-3160a07202f4 ## Physical retail expansion Rakuten Kobo is bringing its e-readers to physical stores for the first time. Products like Kobo Clara Colour, Clara BW, and Libra Colour will be available at 500 Best Buy locations across the US. Previously, the company only sold online. CEO Michael Tamblyn emphasized the importance of letting consumers feel the devices in their hands before purchase. ## Featured products Best Buy stores will showcase Kobo's color e-ink models including Clara Colour and Libra Colour. The Libra Colour features a 7-inch display, 32GB storage, and waterproof capabilities. Accessories like Kobo Stylus 2 and remote control will also be available. All models stand out with their compact designs tailored for readers. ## Online sales channels Despite the physical expansion, Rakuten Kobo maintains its online sales channels. Products remain available on kobo.com as well as retailers like Staples and Target. The company is pursuing a dual strategy of both physical and digital sales. Consumers can choose their preferred purchasing method according to convenience. ## User experience focus Rakuten Kobo highlights Libra Colour's ergonomic design for comfortable extended reading sessions. The E Ink Kaleido 3 screen technology and improved battery life enhance user experience. The company aims to replicate the physical book feeling digitally. Hands-on experience with devices helps simplify purchase decisions. ## Digital content ecosystem Kobo e-readers provide access to Kobo Store and Kobo Plus after purchase. Kobo Store offers new book purchases while Kobo Plus provides subscription options. Integration with Libby and OverDrive allows borrowing eBooks from local libraries. Kobo's ecosystem promises a comprehensive reading experience with diverse content options. ## Market strategy Rakuten Kobo's deal with Best Buy demonstrates the importance of physical retailers in the e-reader market. In a market dominated by Amazon Kindle, Kobo plans to leverage physical retail advantages. Simultaneous availability across 500 US stores represents significant logistical achievement. The company aims to increase market share through this expansion. ## Technical specifications Kobo's new generation e-readers feature E Ink Kaleido 3 screen technology. This technology delivers more vibrant colors compared to traditional black-and-white e-ink displays. Increased processing power speeds up page turns while battery life has also been improved. Waterproof capabilities make the devices suitable for various environments. ## Industry impact Rakuten Kobo's move has reignited discussions about the importance of physical experience in the e-reader market. This strategy stands out in an era of growing digital retail. It addresses consumers' need to touch technology products before buying. This development may encourage other e-reader manufacturers to take similar steps. ## Sources covering this story - https://www.androidcentral.com/tablets/rakuten-kobos-major-in-store-best-buy-expansion-for-e-readers-makes-it-so-easy-to-shop — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._