# Google Gemini introduces new interactive BTS experiences

Special Korean learning and music features for BTS fans

- **Source:** [The Keyword](https://brifing.si/source/1bf6786b-d11e-4f89-9ea8-3bf84080f694)
- **Published:** 2026-08-18
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://blog.google/innovation-and-ai/products/gemini-app/four-new-interactive-bts-experiences/>
- **On Brifing:** https://brifing.si/s/958d8cbb-99df-4063-bccc-2c0527197752

## BTS and Google collaboration

Google Gemini has launched a special collaboration with globally famous K-pop group BTS. The app offers four different interactive experiences. These features will be available for a limited time in select languages. Users can access the experiences by typing 'Unlock BTS' or '7777'.

## Korean learning experience

'Learn Korean with BTS' feature enables fans to practice Korean. It teaches practical phrases used in fan letters, online comments, and daily conversation. The interactive learning experience comes with clear audio pronunciation guides. Designed specifically for the global fan community.

## Music guessing game

'Guess the BTS Song' feature lets users identify BTS tracks through a fun emoji quiz. Powered by Gemini, songs are paired with custom emoji clues matching the mood and lyrics. Users can test their BTS knowledge while enjoying the music.

## Inspiration from BTS members

Users can explore real Gemini prompts used by BTS members in their daily lives. From RM's cultural travel research to Jungkook's passion for bikes, various creative ideas are shared. Members' AI usage habits were revealed in a YouTube film.

## Latest BTS updates

The Gemini app delivers BTS news and tour highlights from around the world. Trending news from the past 48-72 hours is compiled daily. A two-week schedule automatically syncs to the user's local time zone.

## Cross-cultural connection

The project aims to bridge language and cultural barriers. A YouTube film shows how BTS members use Gemini in their daily lives. Various use cases are shared, from travel planning to picking up new hobbies.

## Available languages

Experiences are currently available in English, Korean, Indonesian, Japanese, Hindi, Portuguese, Spanish, Thai, Vietnamese, French, and German. Arabic support will be added soon. Features work on both mobile and desktop apps.

## Brand engagement

This collaboration represents an innovative move combining technology and entertainment. BTS's massive fan base meets Google's AI technology. The limited-time campaign aims to build brand loyalty and increase user engagement.

## Sources covering this story

- https://blog.google/innovation-and-ai/products/gemini-app/four-new-interactive-bts-experiences/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
