# Samsung Galaxy Unpacked: Live coverage of foldable phone launch Samsung unveils new foldable models and wearable tech innovations in London event. - **Source:** [Mashable](https://brifing.si/source/3cd6d1d0-9c29-4750-8bc9-f2afefb52505) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/95bad283-705b-4e3f-b838-6be06097949f ## The Anticipated Launch Begins Samsung's annual Galaxy Unpacked event takes place in London this year. Scheduled for July 22nd, the event will showcase the company's new foldable phone series and wearable technology products. It's set to be a significant day for tech enthusiasts worldwide. ## New Foldable Models The event is expected to feature the launch of Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra models. These devices, rumored to open a new chapter in foldable technology, appear poised to intensify competition in the smartphone market. ## Wearable Tech Innovations In the smartwatch category, Samsung will introduce Galaxy Watch 9 and Galaxy Watch Ultra 2 models. Significant improvements in health tracking and sports features are anticipated, positioning these products as strong competitors to Apple's wearables. ## Live Stream Details The event starts at 4 PM Turkey time and will be live-streamed on Samsung's official channels. Tech publications like Mashable will provide real-time updates from the ground. It promises to be an exciting day for technology fans. ## Industry Implications This launch could solidify Samsung's leadership in the foldable phone market. The Z Fold Ultra model, in particular, is expected to fill an important gap in the premium segment. Competitors are likely to respond with new moves of their own. ## Why It Matters This event isn't just about new products—it offers clues about the future of mobile technology. Advancements in foldable displays and wearable innovations are set to shape the direction of the consumer electronics industry. ## Sources covering this story - https://mashable.com/tech/samsung-galaxy-unpacked-july-2026-live-updates — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._