We Ditched Notion: Our AI Agency Took Over
After 7 years, we replaced Notion with our AI agency.
1Decision to Leave Notion
The SaaStr team decided to stop using Notion after 7 years. This decision came as AI agents began taking over their workflows. Notion had met their needs for a long time but eventually became unnecessary. No support tickets or feature requests were made; the transition was silent. This case highlights how software usage can evolve unexpectedly.
2Notion's Beginning
Notion was adopted by the SaaStr team in 2019. Back then, the team was larger, and everyone actively used Notion. Meetings were moved from Google Docs to Notion, and everyone updated their dashboards. This was a modern approach for the B2B sector in 2019. Over time, usage narrowed, and it was only used for Monday meetings.
3The Rise of 10K
Amelia developed 10K, which started as a dashboard. Over time, it evolved into an AI-powered head of marketing and now serves as the VP of Revenue and Finance. 10K automatically manages revenue numbers, campaign data, and collections queues. As a result, Monday meetings are now run through 10K, eliminating Notion's last role.
4Notion's End
Notion's final role was taken over by 10K. This wasn’t done by a competitor but by an AI agency they built themselves. Notion did nothing wrong, but the team's needs changed. This situation shows how silently churned customers can go unnoticed. No support tickets or complaints were filed; Notion was simply phased out.
5Re-engagement Email
Notion's re-engagement email triggered the cancellation. Amelia realized she hadn’t logged in for months and decided to cancel. Such emails highlight how customers can silently churn. Re-engagement campaigns are designed to solve customer problems, but sometimes customers have already decided to leave. This is a crucial consideration for B2B teams.
6Silently Churned Customers
The SaaStr team silently churned from Notion. No incidents, outages, or pricing disputes occurred. Notion's role was entirely absorbed by a system they built themselves. This situation demonstrates how silently churned customers can go unnoticed. In B2B, quiet customers are often assumed to be fine, but AI agents can change this dynamic.
7SaaStr Pro Example
SaaStr Pro was a learning management product developed years ago to help CEOs train their teams. However, after the person managing it left, support ceased, and it was discontinued 6 years ago. Despite this, two customers continued paying $300 monthly for 6 years. This case shows how silent relationships can go unnoticed.
8The Impact of AI Agents
AI agents can help identify silently churned customers. This situation requires rethinking customer health models in the B2B sector. Quiet customers may now be the most vulnerable because low touch often indicates the product performs a narrow task. These narrow tasks can easily be taken over by AI agents.
Original article: SaaStr — Notion'dan Vazgeçtik: Yapay Zeka Ajansımız Devraldı