# Binance US Aims to Regain Market Share Low fees and new products drive the comeback strategy in the US crypto market. - **Source:** [Bitcoin News](https://brifing.si/source/d8aeaf1e-9839-4dad-9d25-7a6bf3fbeef8) - **Published:** 2026-07-14 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/978cedd9-c08b-4e66-bc63-b4d50872e9ec ## Binance US Plans a Comeback Binance US CEO Stephen Gregory announced that the exchange is back in growth mode after a two-year hiatus. The goal is to regain a 20% share of the US market, with low fees and new products playing a key role. ## Competing with Low Fees Binance US has reduced maker fees to 0% and taker fees to just 2 basis points, making it almost a no-fee exchange. This strategy aims to create a competitive edge against rivals like Coinbase and Kraken. ## New Products and Licenses Gregory plans to introduce derivatives, perpetual futures, and prediction markets if new US licenses are secured. These products could significantly boost the exchange's growth. ## A US-Only Entity Binance US operates as a separate entity exclusively serving US customers. While it shares a brand name with the global Binance, it has its own governance structure, which could help rebuild trust among US investors. ## The Role of Regulatory Environment The increasingly favorable regulatory environment in the US could allow Binance US to expand beyond spot trading. Legislation like the CLARITY Act may clarify oversight of digital asset trading. ## Competition and Sustainability Whether Binance US can turn its low-fee strategy into lasting market share remains uncertain. Aggressive expansion by competitors like Coinbase and Kraken poses challenges, with custody services playing a critical role in sustainability. ## Sources covering this story - https://news.bitcoin.com/binance-us-comeback-20-percent-market-share/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._