World Cup audience remained bipartisan despite Trump's influence
CNBC survey finds viewers stayed neutral despite Trump's prominent role.
1The political impact of the World Cup
Donald Trump made the World Cup one of the most visible political stages during his second term. However, according to the latest CNBC survey, U.S. viewers remained strikingly bipartisan. Both Democrats and Republicans followed the tournament at similar rates.
2Viewer demographics
The survey found that 49% of registered voters watched at least some of the World Cup. This included 51% of Democrats, 47% of Republicans, and 47% of independents. This made the tournament a unifying event across political lines.
3Similarities across political lines
51% of voters who backed Kamala Harris watched the World Cup, compared to 47% of Trump supporters. Approval or disapproval of Trump did not significantly affect viewership rates. This highlights the tournament's ability to transcend political divisions.
4Football's popularity
Only 8% of voters named soccer as their favorite sport. However, 17% said they watched 'a lot' of the World Cup, and an additional 32% watched 'some.' This indicates a growing interest in soccer among U.S. audiences.
5Trump's role in the tournament
Trump played an active role in the World Cup's organization. He frequently appeared with FIFA President Gianni Infantino, and FIFA opened offices in Trump Tower. Among viewers, 88% watched matches not involving the U.S., showcasing the event's global appeal.
6Economic and educational divides
The survey revealed economic and educational disparities among viewers. 59% of voters earning over $100,000 watched the World Cup, compared to 31% of those earning less than $30,000. Educational attainment also influenced viewership rates significantly.
Original article: US Top News and Analysis — Dünya Kupası izleyicileri partizanlıktan uzak kaldı