The One Color Decision That Makes a UI Look Premium
The single color choice that creates a premium feel.
1The Secret to Premium UI
When you look closely at the UI designs of products like Linear, Stripe, and Vercel, you’ll notice a common decision in the backgrounds, borders, and shadows. This decision makes the design feel carefully crafted rather than just assembled.
2The Role of Neutral Colors
Pure neutral colors (#FFFFFF, #000000, etc.) are not used in premium UI designs. Instead, every surface carries a trace of the brand color. This approach ensures the design looks more cohesive and holistic.
3Color Temperature and Shadows
Shadows and text colors are adjusted to match the warmth of the brand color. This ensures the design revolves around a single color palette and appears more balanced.
4Brand Color Integration
The brand color is not just an added element on top of the design but is woven into it. This allows users to perceive the brand more deeply.
5Inspiration from the Physical World
Premium UI designs draw inspiration from the physical world. Details like the warmth of paper and the tones of packaging are reflected in digital designs, making them feel more natural and human.
6The Power of a Single Decision
In premium UI designs, a single color decision shapes the entire design. When this decision is right, everything else falls into place naturally.
Original article: UX Planet — UI Tasarımında Premium Hissi Veren Renk Kararı