# Swyft Launches Second Morris & Co Collaboration with Four New Autumnal Prints The new collection features bold, rich designs on Swyft's high-quality furniture pieces. - **Source:** [Latest from Ideal Home in News](https://brifing.si/source/02eb50e1-30c6-4c23-9764-bbec266c1242) - **Published:** 2026-09-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/994a35de-f633-41d6-95d7-b32a80bf871f ## Second collaboration builds on success Swyft's first Morris & Co collection in 2022 was widely praised as the best William Morris homeware collaboration. The new collection introduces four archival prints - Pimpernel, Seasons by May, Wandle and Arbutus - reinterpreted on Swyft's signature furniture. The company's CEO notes the first collection's success revealed strong consumer demand for bringing historic patterns into contemporary homes. ## Rich autumnal color palette This year's designs feature deeper, richer colors compared to the previous collection, with a distinct autumnal aesthetic. The Pimpernel print stands out with terracotta blooms and sage green stems against a burgundy background. Industry experts predict the burgundy-toned Pimpernel and Seasons by May prints will be particularly popular as they align with current seasonal home decor trends. ## Premium materials and pricing The collection uses rich, low-pile velvet fabrics across Swyft's furniture range including sofas, beds, chairs and ottomans. Prices range from £59 for cushions to £2,499 for the Model 08 Sofa Bed. The pieces will be available on classic Swyft designs like the Storage series, Model 05 Loveseat, and Bed 02 king-sized bed, with more styles expected to be added. ## Design team's creative process Swyft's design team was reportedly divided on their favorite patterns, though Pimpernel emerged as a slight favorite. The company aimed to maintain the collaboration's successful formula while introducing fresh elements. Industry observers note the brand learned from the first collection's reception, where the boldest Morris & Co prints proved most popular with customers. ## Industry expert reception Ideal Home's Room Decor Editor Sara Hesikova praised the collection's evolution, noting the brands took a bolder approach this time. She highlighted how the new color palette suits the upcoming cozy season. The collaboration continues Morris & Co's tradition of successful partnerships, with other brands like Habitat and Ruggable also offering Morris-inspired collections. ## Strategic brand alignment The partnership combines Swyft's reputation for modern, practical furniture with Morris & Co's timeless patterns. This follows a growing trend of heritage brands collaborating with contemporary designers to reach new audiences. Swyft's CEO emphasized their goal of bringing iconic patterns into modern homes while maintaining the brand's quality standards. ## Product range expansion The collection extends beyond sofas to include various home accessories, demonstrating Swyft's strategy to become a comprehensive home brand. Available items include storage solutions, seating, beds and decorative cushions. This diversified approach allows customers to create coordinated Morris & Co-inspired spaces throughout their homes. ## Market positioning The collaboration strengthens Swyft's position in the premium furniture market by associating with Morris & Co's design heritage. Industry analysts note such partnerships help contemporary brands establish credibility while giving heritage brands fresh relevance. The collection's timing ahead of the holiday shopping season positions it for strong sales performance. ## Sources covering this story - https://www.idealhome.co.uk/all-rooms/swyft-x-morris-and-co-second-collaboration — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._