# Alabama Power Faces Pressure to End Customer-Funded Advertising Regulators urge utility to stop billing customers for ads before 2029 law takes effect. - **Source:** [Fortune | FORTUNE](https://brifing.si/source/769282ef-327a-4454-909a-3c7936216004) - **Published:** 2026-11-07 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/99a8d5a5-a55f-4bec-922f-f7b66936caa6 ## Regulatory Request for Change The Alabama Public Service Commission recently requested that Alabama Power voluntarily cease charging customers for television commercials and promotional advertising. This move aims to provide immediate relief to residents. Although a new state law prohibits these charges, the legislation does not officially take effect until January 1, 2029, prompting this interim request. ## Current Billing Practices Alabama Power currently operates as a monopoly covering two-thirds of the state. Under existing rules, the utility is permitted to pass half of its non-public safety advertising costs directly to customers. Last year alone, the company reported spending over $6 million on general advertising, which averages roughly $4 per individual customer account. ## Legislative Context and Timing State lawmakers passed legislation earlier this year to prevent utilities from including advertising expenses in retail rate settings. While the law mandates this change, it includes a significant delay until 2029. PSC President Cynthia Lee Almond initiated the motion to accelerate this timeline, seeking to protect consumers from these costs starting immediately. ## Commission Voting Dynamics The motion to request an immediate halt to these charges passed with support from commissioners Jeremy Oden and Chris Beeker IV. This decision occurred during a busy election day meeting, following a report from the commission’s electricity division. The request specifically targets advertising expenses in the company's 2027 and 2028 rate stabilization filings. ## Consumer Advocacy Perspectives Daniel Tait, executive director of Energy Alabama, praised the commission's decision as a major victory for local consumers. Alabama residents have faced some of the highest electricity bills in the nation recently. Tait noted that if implemented, this policy would establish one of the strongest customer protection frameworks regarding utility advertising in America. ## Upcoming Commission Overhaul This action marks one of the final significant decisions for the current three-member commission. In January, the body will expand to seven members following a major state-mandated restructuring. Outgoing commissioners Oden and Beeker will be replaced by Matt Gentry and Jim Zeigler, leaving Cynthia Lee Almond as the only remaining current member. ## Historical Political Parallels Incoming commissioner Jim Zeigler returns to the PSC after a 48-year absence, having previously served from 1975 to 1979. His prior tenure coincided with intense political battles over electric rates between Alabama Power and then-Governor George Wallace. This historical context highlights the long-standing tension regarding utility pricing and regulatory oversight in the state. ## Future Governance Structure The expanded seven-member commission will operate under a new state secretary of energy appointed by Governor-elect Tommy Tuberville. This secretary will control the agenda, and overriding their decisions will require a five-vote majority. The administration has not yet announced a candidate for this role, which requires specific experience in utility regulation or policy. ## Sources covering this story - https://fortune.com/2026/11/07/alabama-power-advertising-ratepayers-psc/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._