# Martha Stewart promotes Waymo's new autonomous vehicle Waymo's 'living room on wheels' Ojai now available in Los Angeles, San Francisco, and Phoenix. - **Source:** [Mashable](https://brifing.si/source/3cd6d1d0-9c29-4750-8bc9-f2afefb52505) - **Published:** 2026-08-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/99b4c813-a310-46ec-acd4-54fd7a1a236c ## Martha Stewart's collaboration with Waymo Lifestyle guru Martha Stewart has partnered with Waymo to promote their new autonomous vehicle, the Ojai. Owned by Google, Waymo positions the Ojai as a more spacious alternative. The vehicle currently offers driverless rides in Los Angeles, San Francisco, and Phoenix. It features automatic sliding doors and a comfortable interior designed for passenger convenience. ## Ojai's technological features Waymo's Ojai comes equipped with three large in-car screens powered by Gemini AI technology. The company describes it as a 'living room on wheels.' Compared to the Jaguar I-PACE models, it offers more interior space. However, it doesn't include Zoox's innovative face-to-face seating configuration, which provides a more social riding experience. ## Comparison with Zoox Amazon's robotaxi company Zoox features vehicles without traditional front or rear orientations. Passengers can sit facing each other, and the vehicle can move in any direction seamlessly. Currently, Zoox only operates in Las Vegas, while Waymo has established a much broader service area across multiple cities. ## Waymo's expansion plans Waymo currently serves numerous cities in the Sun Belt region. According to their website, they plan to expand to New York, Chicago, Washington, D.C., and Tokyo. This represents significant growth in the autonomous vehicle industry. Waymo's service network remains more extensive than most competitors in this emerging market. ## Autonomous vehicle market competition Waymo and Zoox stand out as two major players in the autonomous vehicle sector. While Waymo offers broader coverage, Zoox differentiates itself with innovative designs. Both companies benefit from backing by tech giants. This competition ultimately provides consumers with more choices in transportation options. ## User experience differences Waymo's Ojai maintains traditional seating arrangements, whereas Zoox promotes social interaction through face-to-face seating. Waymo's screens deliver entertainment and information, while Zoox's design encourages conversation. These distinct approaches cater to different passenger preferences and use cases. ## Safety concerns Waymo previously made headlines when one of its vehicles ran over fireworks. The company has since emphasized enhanced safety measures. Public trust in autonomous vehicles continues to evolve. Both Waymo and Zoox highlight their safety certifications, as establishing trust remains crucial for widespread adoption of this technology. ## The future of autonomous vehicles Waymo's expansion plans signal significant growth in the autonomous vehicle industry. Endorsements from celebrities like Martha Stewart help normalize the technology. Improvements in both comfort and safety could increase consumer acceptance. These developments promise revolutionary changes in the transportation sector. ## Sources covering this story - https://mashable.com/tech/martha-stewart-waymo-ojai — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._