Troon Acquires Bobby Jones Links to Expand Golf Management Portfolio
Troon strengthens its leadership in U.S. golf facilities by acquiring Bobby Jones Links.
1Troon's Growth Strategy
Troon has acquired Bobby Jones Links to solidify its leadership in the golf management sector. This acquisition adds 34 facilities across 13 states to Troon's portfolio. Bobby Jones Links will retain its current branding and leadership while benefiting from Troon's resources and marketing support. This move strengthens Troon's position as the largest U.S. golf facility manager.
2Bobby Jones Links' History
Bobby Jones Links is known as an Atlanta-based golf management company. The company gained attention with the Bobby Jones Golf Course, which underwent a $36 million transformation in 2018. This facility won the Jemsek National Golf Course of the Year Award in 2025. It also played a role in redeveloping The Patch Golf Course in Augusta, Georgia.
3Leadership and Brand Identity
Bobby Jones Links founders Whitney Crouse and Steve Willy will continue as CEO and COO. With Troon's support, the Bobby Jones Links brand aims to grow further. Crouse stated that the partnership with Troon will enhance the company's services.
4Troon's Global Presence
Troon manages over 400 golf facilities in the U.S. and operates in more than 40 countries worldwide. The company has acquired 15 firms since 2014, continuing its growth strategy. Troon's portfolio includes tennis and dining services alongside golf management.
5The Patch's Redevelopment
Bobby Jones Links played a significant role in redeveloping The Patch Golf Course in Augusta, Georgia. This project was designed by Tom Fazio, Beau Welling, and Tiger Woods. The Patch has become a hub for growing the game of golf and providing affordable golf in Augusta.
6Troon's Acquisition History
Troon has continued its growth by acquiring companies like O.B. Sports Golf Management, Indigo Golf Partners, and ICON Management Services in recent years. Bobby Jones Links is the latest addition to Troon's portfolio. This move further solidifies Troon's leadership in golf management.
7Partnership Expectations
Troon President and CEO Tim Schantz expressed his enthusiasm for Bobby Jones Links joining the Troon family. Schantz highlighted the leadership skills of Whitney Crouse and Steve Willy and the company's success. Troon aims to support the further growth of the Bobby Jones Links brand.
8A Giant in the Golf Industry
Troon's acquisition of Bobby Jones Links is a sign of consolidation in the golf management sector. This move strengthens Troon's leadership in global golf and club operations. Bobby Jones Links aims to create a broader impact with Troon's resources.