# The AI Trust Gap: Businesses Are Racing Ahead, Consumers Are Skeptical AI adoption is growing, but consumer trust lags behind. - **Source:** [Security Affairs](https://brifing.si/source/e6c4f5ec-3e1b-4152-a932-056243bd56eb) - **Published:** 2026-07-24 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/9ac72341-a029-4daa-9ad1-2d3d35b0fd4e ## AI Adoption Speed and Trust Gap While 93% of businesses plan to use AI, only 23% of consumers trust companies to handle their data with AI. This reveals a significant trust gap. According to Thales' report, trust depends on transparency and use case. For example, AI is accepted in cybersecurity but faces resistance in high-risk areas like financial decisions. ## Consumer Distrust in AI 77% of consumers are uncomfortable with AI 'helpers' acting on their behalf. Trust is particularly low in high-risk areas like financial transactions and travel. AI reduces trust in organizations for 38% of consumers. This shows that adoption is not just a technical issue but also a communication challenge. ## AI Trust in Cybersecurity Consumers prefer AI in cybersecurity. 81% say they would trust an organization more if it used AI to enhance security. Similarly, 70% say AI in data management would increase trust. This indicates higher trust in specific use cases where AI adds clear value. ## Need for Control and Transparency Consumers want control over AI usage. Trust increases when users can choose how AI is used. For example, 34% prefer AI for canceling unused subscriptions, while only 7% are comfortable with AI handling financial transfers. This shows higher trust in low-risk tasks. ## Recommendations for Businesses Companies can build trust by clearly communicating AI usage. Transparency about data handling, AI limitations, and human oversight is crucial, especially in high-risk areas. Addressing consumer concerns can accelerate adoption and reduce resistance. ## Implications for the Future The barriers to AI adoption are relational and communicative, not just technical. Businesses must understand consumer comfort levels and tailor use cases accordingly. Transparency and human oversight are key to unlocking AI's full potential and building lasting trust. ## Sources covering this story - https://securityaffairs.com/195915/ai/the-ai-trust-paradox-businesses-are-racing-ahead-but-consumers-are-hesitating.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._