Temu Survey Reveals Growth for Korean Sellers
Over 90 percent of local merchants report improved business performance through Temu's platform.
1Marketplace Success Metrics
A recent Temu survey of over 100 Korean sellers indicates that 91 percent experienced business growth after joining the platform. Key drivers include higher sales reported by 58 percent of respondents and access to new customer groups for 47 percent. Merchants also highlighted improved cash flow and reduced excess inventory levels.
2Small Business Demographics
The survey highlights that the platform primarily serves small-scale operators, with 85 percent of the polled businesses employing fewer than 50 people. Approximately 82 percent of these sellers identified Temu as either a primary growth engine or a vital complement to their existing sales channels, signaling strong reliance on the digital marketplace.
3Brand Reach Expansion
Temu emphasized that 57 percent of surveyed Korean sellers successfully reached new buyers without needing strong prior brand recognition. This suggests that the platform's algorithm and visibility tools play a significant role in leveling the playing field for smaller merchants who lack the marketing budgets of larger, established corporate competitors.
4Operational Support Value
Hands-on assistance remains a critical factor for merchant satisfaction, with 60 percent of sellers citing their dedicated account manager as the most valued service. Furthermore, 73 percent of respondents explicitly labeled the platform as a trusted business partner, reflecting the importance of personalized support in navigating the complex e-commerce landscape.
5Efficiency Through Management
Park Woo-yeon, CEO of Chef Echan, reported that his company's sales grew more than fivefold since joining last year. He noted that administrative tasks, which previously required an entire week to complete, are now finalized within a single hour due to the direct support provided by his dedicated Temu account manager.
6Revenue Impact Evidence
Pet Food Goong, a brand that joined in December 2025, generated approximately 4 million won, or 3,000 dollars, during its first month on Temu. The company now reports that the marketplace accounts for more than one-third of its total revenue, demonstrating the platform's ability to drive significant financial results for niche brands.
7Local Seller Program
Temu attributes these positive outcomes to its Local Seller Program, which officially launched in May 2025. The initiative is designed to enable Korean merchants of all sizes to reach consumers nationwide. By streamlining logistics and market access, the program aims to sustain long-term growth for local businesses within the competitive retail sector.
8Strategic Future Outlook
With 39 percent of surveyed sellers planning to expand their operations within the next year, the platform is positioning itself as a central pillar for Korean retail growth. Temu officials stated that the feedback gathered will be used to refine support services, ensuring continued alignment with the evolving needs of local merchants.
Original article: The Korea Herald – All — Temu Survey Reveals Growth for Korean Sellers