# BTS member J-Hope teases Samsung Galaxy Z Fold8 ahead of launch Samsung's new foldable phone Galaxy Z Fold8 was shared on social media by BTS member J-Hope. - **Source:** [GSMArena.com - Latest articles](https://brifing.si/source/ae58cd90-1e26-4445-9a9c-963b7954a50c) - **Published:** 2026-07-19 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/9c5c6d3c-1494-4646-8985-12322b9cc0db ## Samsung's New Foldable Phone Samsung will unveil its new foldable phone series at the Galaxy Unpacked event in London on July 22. Alongside the Galaxy Z Fold8 and Galaxy Z Flip8, the Fold8 Ultra is also expected to be launched. Images shared by BTS member J-Hope provide hints about the phone's design. ## J-Hope's Social Media Post BTS member J-Hope was seen using the Samsung Galaxy Z Fold8 in an Instagram Story. This post offers the first glimpse of the phone in action. Samsung's previous collaborations with BTS suggest this is part of the brand's marketing strategy. ## Design and Features The design of the Galaxy Z Fold8 aligns with earlier leaks. The naming of the Fold8 Ultra and Fold8 models has also been clarified. While Samsung hasn't disclosed technical specs, reliable leaks reveal some standout features. ## BTS and Samsung Collaboration Samsung has collaborated with BTS multiple times before. This strategy boosts brand awareness and targets younger audiences. J-Hope's post is seen as part of the pre-launch campaign for the Galaxy Z Fold8. ## Technology and Consumer Engagement Samsung's partnerships with celebrities help its products gain more attention. Having a global phenomenon like BTS members use the phone creates a positive impact on potential buyers. ## Launch Expectations The Galaxy Unpacked event on July 22 is a major excitement for tech enthusiasts. Samsung's new foldable phone series aims to outperform competitors. J-Hope's post further heightens these expectations. ## Sources covering this story - https://www.gsmarena.com/samsung_galaxy_z_fold8_bts_teaser-news-73786.php — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._